The following presentation titled “IP Audits/Mining and Business Value” was delivered Dr. Kalyan C. Kankanala (Managing Partner, BananaIP Counsels) at a conference on intellectual property management organised by Confederation of Indian Industry (CII). The presentation was given to an audience consisting of participants from MNCs, corporates, MSMEs, innovation, IPR research and consulting firms / institutes, R&D companies, IP consultants, academic institutions, scientists etc. Contact Us for Intellectual Property Services BananaIP Counsels Regd Office No.40,3rd Main Road,JC Industrial Estate, Kanakapura Road,Bangalore – 560 062. Email: contact@bananaip.com Telephone: +91-80-26860414 /24/34

1. IP Audits/Mining and
Business Value
Dr. Kalyan C. Kankanala
January19, 2016
Copyright 2016 BananaIP Counsels www.bananaip.comwww.sinapseblog.com

2. Just One Layer
Protection and Risk
Mitigation
IP can add value,
provided an
organization wants
it to add value
BUSINES
S
IP
OTHERS
Copyright 2016 BananaIP Counsels

3. Audits so far - 120
• Start-Ups – 5 / 5 realized value
• SMEs – 62 / 30% realized value
• Large Companies – 43 / 80% realized value
• Educational/Research Institutes – 10 / 10% realized
value
Value realization variable
Experience of IP Audits
Copyright 2016 BananaIP Counsels

4. ♦ Find Uncovered Ideas - Create Intellectual Assets
♦ Increase IP Numbers - Filings/Grants
♦ Build Financial Value
♦ Open New Opportunities -Licensing,
Merchandizing ...
♦ Verify Legal Compliance
♦ Establish/Improve IP Policy/Process …
Purpose of IP Audits
Copyright 2016 BananaIP Counsels

5. ♦ Create Characters/Art, Popularize, License, Merchandize ...
♦ No focus on Intellectual Asset Creation - Two Years
♦ First Round of Funding
♦ Extensive Infringement / Misappropriation
♦ IP Audit
♦ Uncovered IP - 4000 Creations/Ideas
♦ No Legal Instruments in place
♦ Identified Large Scale Infringement by third parties
♦ Found Infringing Acts by start-up
♦ Current Status - protecting and cleaning up
IP Audit at a Start-up
Copyright 2016 BananaIP Counsels

6. Patents
Designs
Trademarks
Copyrights
8 15
40
10
35 40
85
65
Project for United Nations Industrial Development
Organization (UNIDO)
Protected Protectable
IP Audits for SMEs
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7. ♦ Savvy IP filer, and well known for its products in
heating, ventilation, and air conditioning
♦ Uses IP very efficiently, and effectively in business
♦ Indian arm - Inventive work, but IP productivity was
low
♦ Performed an IP Audit
♦ Uncovered - 208 potential inventions
♦ Filed – 56
♦ Amended the policy to smoothen out rough edges
♦ Invention disclosures increased by 200%
IP Audit for a MNC
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8. IP
Inventory
Mining
Best
Practices
IP Audit as a Tool
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9. ♦ Creativity Spectrum
♦ Business Value
♦ Proportionality Test High Creativity
–
Low Business
Value
20%
High Creativity
–
High Business
Value
15%
Low Creativity
–
Low Business
Value
25%
Low Creativity
–
High Business
Value
40%
Idea Business Value
(IBV) Quadrant
Creativity
Business
Value
Creativity to Business
Copyright 2016 BananaIP Counsels

10. Dr. Kalyan Kankanala’s Books
www.kalyankankanala.com
Copyright 2016 BananaIP Counsels

11. How to reach Dr. Kalyan Kankanala:
♦ Email: kalyan@bananaip.com
♦ Phone: +91 80 2686 0414 / 24 / 34
♦ Web: www.bananaip.com
♦ IP News Tracker: www.sinapseblog.com
♦ Download Sinapseblog app:
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blog&hl=en
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Thank you