Mobile Ad Platform       Doubleclick and AdTechDarren Sharp - Ad Operations Manager
Doubleclick•   Upgrading to Doubleclick Premium from    legacy Dart this week•   Once upgraded we will re-tag m. sites to ...
Adtech Canvas Platform•   Easy to use rich media ad template platform•   Mobile creatives built in minutes from    standar...
Expandable Video          Minimized                  ExpandedAssets required: •   320x50 gif (non expanded) •   320x480 gi...
Cameo Social Media and Video             Minimized                                Expanded                                ...
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Mobile ad platform By Darren Sharp - Incisive Create Mobile Strategies

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Mobile ad platform by Darren Sharp for Incisive Create

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Mobile ad platform By Darren Sharp - Incisive Create Mobile Strategies

  1. 1. Mobile Ad Platform Doubleclick and AdTechDarren Sharp - Ad Operations Manager
  2. 2. Doubleclick• Upgrading to Doubleclick Premium from legacy Dart this week• Once upgraded we will re-tag m. sites to the new Google Publisher tag• Offering more possibilities for new rich media ad formats• Standardisation of main ad formats to 6:1 or 4:1 aspect ratio, meaning all ad sizes for all devices are scalable from one creative.
  3. 3. Adtech Canvas Platform• Easy to use rich media ad template platform• Mobile creatives built in minutes from standard assets like gifs, MP4s and social media feeds• We can create in-house using client supplied assets quickly to a high standard• High degree of reporting, including viewable impressions, user engagement all can be 3rd party tracked.
  4. 4. Expandable Video Minimized ExpandedAssets required: • 320x50 gif (non expanded) • 320x480 gif (expanded) • 270x180 gif (video image) • MP4 video file
  5. 5. Cameo Social Media and Video Minimized Expanded Gallery Video Twitter feedAssets required: • 320x50 gif (minimized) • 325x385 gif (multiple image gallery) • 158 x 40 gif (branding / CTA) • 325x385 gif (video image) • MP4 video file • Twitter handle

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