Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Mobile ad platform By Darren Sharp - Incisive Create Mobile Strategies
1. Mobile Ad Platform
Doubleclick and AdTech
Darren Sharp - Ad Operations Manager
2. Doubleclick
• Upgrading to Doubleclick Premium from
legacy Dart this week
• Once upgraded we will re-tag m. sites to the
new Google Publisher tag
• Offering more possibilities for new rich
media ad formats
• Standardisation of main ad formats to 6:1 or
4:1 aspect ratio, meaning all ad sizes for all
devices are scalable from one creative.
3. Adtech Canvas Platform
• Easy to use rich media ad template platform
• Mobile creatives built in minutes from
standard assets like gifs, MP4s and social
media feeds
• We can create in-house using client supplied
assets quickly to a high standard
• High degree of reporting, including viewable
impressions, user engagement all can be
3rd party tracked.