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1. A Research Study into the Various Aspects, Legal
Perception & Impacts of Piracy on Music Industry
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2. “The instinct of the industry is always to kill innovation
that disrupts their business models or threatens the way
they’re used to doing things.”
- Julio Sanchez, Cato Institute

3. 95% of music downloaded online is claimed to be
illegal! (*RIAA report – 2010)
More than 30% of the internet traffic in US is
generated by BitTorrent based applications.*
98.8% of the P2P traffic is reportedly copyrighted*
RIAA claims $12.5 Billion of losses in 2011.
“The instinct of the industry is always to kill innovation
that disrupts their business models or threatens the way
they’re used to doing things.”
- Julio Sanchez, Cato Institute

4. “We leaked the whole record
before it came out”
“We couldn’t stand people not hearing it
anymore. At the end of the day, if you write a
good enough record, people are going to pick it
up. Steal the damn record, I don’t care. If some
kid doesn’t have any money and his buddy
gives him a copy of the record. . . he’ll pick it
up when he’s 20.”
- Green Day’s Mike Dirnt

5. Reported Downloads:9.2 Million Gross Revenue: $626,137,675*
*From IMDB.com
Leaked online 1 week before its official release
Gross Revenue : $ 1,481,585,111*
192 different torrents with over 6K seeds can be found popular sites today
Gross Revenue: Rs 202,57,00,000+

6. In 2009 Central Statistic Organization reported that for the FIRST time
in Indian history that the average monthly income has crossed
Rs 3000 ($ 60)*
http://english.people.com.cn/90001/90778/90858/90863/6667695.html
Price of Slumdog Millionaire’s Movie DVD :
Rs 299*
i.e. ~10% of the avg. monthly income

7. File-Sharers: Criminals, Civil Wrongdoers or the
Saviours of the Entertainment Industry
 Hertfordshire Law Journal 5(1), 2-77 ISSN 1479-4195 Online
 Digital music and online sharing: software piracy 2.0?
 University of Connecticut, Storrs
 Published : Communications of the ACM
The Effect of Internet Piracy on CD Sales: Cross-
Section Evidence
 Martin Peitz - University of Mannheim - Department of
Economics

8. Deterring illegal downloading: the effects of threat
appeals, past behavior, subjective norms, and
attributions of harm
 Aron M. Levin1,*, Mary Conway Dato-on1, Chris Manolis2
 Journal of Consumer BehaviourVolume 6, Issue 2-3
Newly Vulnerable Markets in an Age of Pure
Information Products: An Analysis of Online Music
and Online News
 Eric K. Clemons · Bin Gu· Karl R. Lang
 Journal of Management Information Systems

9. The study intends to analyze various aspects and
effects of piracy on music industry and consumers.
Specific Objectives
To study the relationship between artist’s popularity
and piracy
To study sources of pirated media and consumption
patterns
To study the level of legal awareness among
consumers
To study rationale behind piracy

10. Popularity of artists is positively affected with piracy
Increase in piracy can be credited to :
1. Lack of legal awareness
2. Lack of availability of legal content
Consumers are opting for pirated content due to:
1. High price of legal content
2. Lack of availability of modern, popular formats and delivery
medium

11. Is there a strong relation between popularity of artists
and piracy of their content?
Is there any major effect on revenue of music industry
due to piracy?
Is lack of legal awareness causing an increase in
piracy?
Can reducing in prices increase sales of legal content