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Let Get’s It Started - Black Eyed Peas                                                                                   1...
Yo Ho (A Pirates Life for Me) - Disney                                                                        2 Songs     ...
please Don’t Stop The Music - Rihanna                                                                    3 Songs          ...
Please Don’t Stop The Music - Rihanna                                                                    3 Songs          ...
i’ll Never Stop - Nsync                                                                     4 Songs                       ...
Don’t Stop Me Now - Queen                                                                 5 Songs                         ...
Let the music Play - Barry White                                                                     6 Songs              ...
Let the music Play - Barry White                                                                    6 Songs               ...
I got the music in me - Kiki Dee                                                                      7 Songs             ...
I can hear music - Beach Boys                                                                         8 Songs             ...
Me Against The Music - Britney Spears Feat. Madonna                                                                       ...
Me Against The Music - Britney Spears Feat. Madonna                                                                       ...
Rehab - Amy Winehouse                                                                         10 Songs                    ...
Music - Madonna                                                                      11 Songs                             ...
Thank You For The Music - ABBA                                                                               12 Songs     ...
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Final Project Behavioral Economic Music Piracy

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Final Project Behavioral Economic Music Piracy

  1. 1. Let Get’s It Started - Black Eyed Peas 1 Song $ 9.99 What is Music Piracy Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion Music PiracyHave you heard? Justin Nozuka The Pirate Team
  2. 2. Yo Ho (A Pirates Life for Me) - Disney 2 Songs $ 4.995 What is Music Piracy “A Pirate’s Life for Thee” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Sound recording piracy, also known as “music piracy,” is Measurement Issues Discussion the unauthorized and intentional act of copying, selling, distributing, acquiring or transferring by any method, means or manner, sound recordings that are not in the public domain .Have you heard? (Piracy vs. copyright, 2011) State Radio
  3. 3. please Don’t Stop The Music - Rihanna 3 Songs $ 3.33 What is Music Piracy “Please Don’t Steal the Music” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues DiscussionHave you heard? Trevor Hall
  4. 4. Please Don’t Stop The Music - Rihanna 3 Songs $ 3.33 What is Music Piracy “Please Don’t Steal the Music” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues DiscussionHave you heard? $7b * 1,000% * 31% * 30b * $7-$20b * $12.5 A Fine Frenzy billion * 71,060 * $2.7b * $422m
  5. 5. i’ll Never Stop - Nsync 4 Songs $ 2.4975 What is Music Piracy “I’ll Never Stop” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion Herding Status Quo Overconfidence and Optimism Loss AversionHave you heard? Hello Saferide
  6. 6. Don’t Stop Me Now - Queen 5 Songs $ 1.998 What is Music Piracy “Don’t Stop Me Now” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion Anchoring Representativeness AvailabilityHave you heard? Mac Miller
  7. 7. Let the music Play - Barry White 6 Songs $ 1.665 What is Music Piracy “Let the Music Play” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion MHave you heard? 2010 2011 2012 Tevin Cambell 2013 2014 2015
  8. 8. Let the music Play - Barry White 6 Songs $ 1.665 What is Music Piracy “Let the Music Play” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion Automatic registration Mapping the options Default Subscription 1793 Songs Feedback $ 0.0056Have you heard? Slevin
  9. 9. I got the music in me - Kiki Dee 7 Songs $ 1.4271 What is Music Piracy “I Got the Music in Me” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion “Virtual ownership” instant universal automatic synchronizationHave you heard?Never Shout Never
  10. 10. I can hear music - Beach Boys 8 Songs $ 1.2488 What is Music Piracy “I Can Hear Music” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion Smart iNcentives Intelligent profiling Have you heard? PointsHave you heard? John Ondrasik
  11. 11. Me Against The Music - Britney Spears Feat. Madonna 9 Songs $ 1.11 What is Music Piracy “Were the Music” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Initial Measurement Discussion # of initial exposures to free trial #of people who opt out # of people who sign in without mobile phone initiativeHave you heard? Track usage and rewards redemption Schwaynze
  12. 12. Me Against The Music - Britney Spears Feat. Madonna 9 Songs $ 1.11 What is Music Piracy “Were the Music” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion Long Term Measurement Job creation New Artists contracts Revenue increase in the sound recording industryHave you heard? Soja
  13. 13. Rehab - Amy Winehouse 10 Songs $ 0.99 What is Music Piracy “No No No” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion Service Coverage Partnerships with Service Providers Accessing people who do not listen to music on the or mobile devicesHave you heard?Chadwick Stokes
  14. 14. Music - Madonna 11 Songs $ 0.9081 What is Music Piracy “Music” Statistics Biases and Heuristics Intervention Structure Complex Choice iNcentives Measurement Issues Discussion How Many People Download Illegally? Why? What would make you change your behavior?Have you heard? Endway
  15. 15. Thank You For The Music - ABBA 12 Songs $ 0.8325What is Music PiracyStatisticsBiases and HeuristicsInterventionStructure Complex ChoiceiNcentivesMeasurementIssuesDiscussion Thank You Molly- Peggy - Lizzie - Claire

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