Dead content-rake

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Webinar 10-24-2012

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  • Dead content-rake

    1. 1. Dead Leaves.Dead Content Rake ‘em up!
    2. 2. Rake up the old• Old news items• Services you no longer offer• Staff who have left. New staff not added• Old promotions• Old closing announcements
    3. 3. Read your content• Does it say who you are now?• Did you add services that are not on your site?• New hours? New staff?• New equipment?• New events? Recognition?
    4. 4. 3 Tips for SEO• Review your headlines for keywords• Add keywords to your content• Pay attention to your page titles
    5. 5. New Growth• Is there information missing? Something you intended to add but didn’t?• Think about adding a blog• Featured news items and events your practice is involved in• Use Google Analytics to help analyze how people are viewing your site

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