The documentary follows an employee who drives 8.25 km to get to a meeting 3.25 km from his home in an attempt to avoid paying $8 for parking in a garage. He spends 10 minutes circling for a $2/hr street parking spot, costing more in time and fuel. Underpriced street parking provides small benefits to individuals but large harms to society through increased traffic, pollution and lost productivity. After the story was published, the private parking operator raised daily rates, showing the financial incentives of priced parking.

1. A Short Documentary Cruising for Dollars A tribute to Donald Shoup Author of “The High Cost of Free-Parking” A Dante’s Circle of Hell Production Produced and Directed by Bern Grush Script at http://grushhour.blogspot.com/2008/02/objections-to-road-pricing-in-toronto.html

2. Cruising for Dollars [ A Toronto Story ]

3. Employee lives 5km from office … and decides to test a GPS road-use meter on his way to a meeting…

7. The other moral of the story IMPARK, raised their daily maximum by $3 one week after this story was published in Parking Today!

8. One Meter. One Bill. Roads. Parking. Insurance. Rewards. www.skymetercorp.com

9. EXTRA SLIDES