1. Future of the Music IndustryFuture of the Music Industry
Exploring the Business Model of our GenerationExploring the Business Model of our Generation
Ben
Stager
2. Past Models
(generic scenario)
β’ Band/ Artist signs contract with a(major)
record label
β’ Label fronts money for recording fees/expenses
β’ Label spends money on promotion, marketing and
distribution in hopes that they will get a big
return
β’ MAIN source of revenue is via CD Sales
3.
4. We can just move this
model into the digital
world.
Right?
5. Not Quite
β’ Every aspect of a record company has
and/or will change as we progress into
the future
β’ The internet and file sharing have
changed the game for good
6. Many Customizable
Models
β’ Most industry leaders agree that music
sales will not be a source of revenue
β’ Band/ Artists will be brands and
licensing will be huge
β’ Time: John Coulton
β’ There needs to be a new revenue
distribution plan
β’ Gerd Leonhard
9. My Model
β’ Band/ Artist comes up with a recording
β’ License music with a creative commons
(0:50)license
β’ Get it out there! Via file sharing
technology (iTunes, Torrents, BandCamp,
Topspin, Spotify)
β’ Be creative, make the brand a niche for
people to feel a part of
β’ Create revenue from those niche
items(deluxe copies of physical media,
Exclusive access to digital content,
merch, personalized items, etcβ¦)
10. Thom Yorke(Radiohead)
β’ Yorke has now issued a warning to
upcoming artists, urging them not to
sign traditional record deals because
they would be tying themselves to "the
sinking ship
He says, "It will be only a matter
of time - months rather than years -
before the music business establishment
completely folds. (It will be) no great
loss to the world.β
- World Entertainment News Network
