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20130531 app store-travel_health_productivity_lifestyle_socialnetworking

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Difference in the top US apps in 5 categories (February - May 26, 2013)

Difference in the top US apps in 5 categories (February - May 26, 2013)

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  • 1. AppStore analysisNikita Kosholkin, EmpatikaMay 31, 2013
  • 2. Agenda• Show Top 27 Apps in 5 U.S. categories andchanges in 2 months (from February 26)• Bipolar apps functionality overview
  • 3. Path• New and noteworthy• Top paid• Top free• Top grossing
  • 4. Categories• Travel• Medical (only current state)• Productivity• LifeStyle• Social Networking
  • 5. Travel
  • 6. vs. 2 months ago - no changes in general
  • 7. Find«Gems»Not justhouses torentTaxi Rent near carTravelmemoriesShare a ridevs. 2 months ago - more City Guides (from 20% up to 60%)
  • 8. vs. 2 months ago - more City Guides and camps; Flight+ went from 13th down to 57th position
  • 9. vs. 2 months ago - no changes in general
  • 10. Translatevs. 2 months ago - more Guides (20% =>50%)
  • 11. Medical
  • 12. Bipolar Disorder Connect
  • 13. Bipolar app highlights:• Category: Health & Fitness (most mood tracking),Lifestyle, social networking (forums and talks), medical(psychiatry)• Input info: Scale (1-10 words) OR categories (Scale1-10) OR emotions and words (stage) + tags + photo• Charts: your average (all time, day of the week, day),compare to world• Additional dimensions: emotions, sympthoms,treatments, events, sleep quality, sleep hourse,exercise, stress at work/home etc.
  • 14. Self-doctorHeart-rateMedicaleduTrackBabygrowthNetworkforPhysiciansMagazineforPhysiciansAllergyandforecastSchedule and chargesfor doctors andpatienceMed search Q. Med research Track Pain Find drugsTrackRheumatoidarthrotsdoctorappointmentsDrug infoTranslate fordrugsView bodyscans (MRI, X-ray etc)Medical news andresourcesMedical newsand resourcesInfo aboutyour analysisand etcinfo fortreating anddiagnosisResult: 30% - self-treatment (self-quantified) 45% - medical resources (news, researches, doctors, guides etc)
  • 15. Baby-record (time sleep,eating, GPS, photo etc - sync)Identify a pill Listen a baby Drug Info Relax musicBabylogEEG DiagnosisDatastorage fordiabetesFor cancerBodypatterns(muscle)Bloodpressure+deviceSleepSleepRemembermedsMedvocabularyAbout body+ diagnosisEEGguideDiabetestrackingFirst aidResult: 50% - self-treatment (self-quantified); 22% - baby care
  • 16. Doctor 24/7VirtualdentistOrdercontactlensesUrineanalysis+deviceMedicalnews andresourcesLegalcannabisvendorsInfo aboutyour analysisand etcDreams Drug infoLegalcannabisvendorsLegalcannabisvendorsRemembermedsdoctorappointmentsYourdiagnosisis... like agameResult: 35% - self-treatment (self-quantified), 20% - drug + doctor info
  • 17. Prepare fornurse examDrug infoMedical resource«infinity hole»DrugreferenceAntibioticguideFor cancerPre-test forstudyClinical consult(diagnosis)Test forexamDiagnosisand treatResult: 45% - medical info (news, drug info, medical books); 40% Baby care
  • 18. Productivity
  • 19. vs. 2 months ago - less to-do (61% => 33%)To-to +import + gpsContacts (allin one)ConverterCreate awebsiteSmartcalendarSolvesymptoms
  • 20. Result: 20=>30% - to-do/notes vs. 2 months ago - no changes in general
  • 21. vs. 2 months ago - no changes in generalPasswordmanager
  • 22. vs. 2 months ago - no changes in general
  • 23. Lifestyle
  • 24. vs. 2 months ago: more fashion + more close to real problems (achieve goals)Fashion todo achieve goalsDiscover CommunitiesInstagramfor parentsAlarmphotoWomentalkDiary
  • 25. Track walk +GPSvs. 2 months ago - more baby careLess emotion/wallpapers 60=>30%
  • 26. vs. 2 months ago - more shops (from 50% up to 85%)
  • 27. vs. 2 months ago - as it was - 80% is a trash and mix + Baby care.Track baby
  • 28. Social Networking
  • 29. Socialnetwork forneighborsCreate phototo sharetogetherAsk tohang outTo BeHonestOne contact -cal, text, twitto them etcAsk aboutopinionDiscoverinterestsaroundfashion, art,food etcAngelListShareaudiorecordWho isaroud (sixthsence)Stay in touchwith yourfavoritepersonTicketsSharestories inpictures,video,sound, textChat with nearfriends or people(same interests)YoursocialstatsCreate ascrapbookwith yourfriendvs. 2 months ago: more chats (20=>30%); less photo sharing (20=>7%)
  • 30. Who unfollowyou, who arenot follow backForumTalk tostrangersvs. 2 months ago: more «followers» (5=>25%)
  • 31. vs. 2 months ago: no changes in general (chats/networks and calls)
  • 32. vs. 2 months ago: no changes in general (chats, dating, calls)
  • 33. Main apps and ChangesNew AndNoteworthyPaid Free GrossingTravelGuides (20=>60%)Transport - (train, rent acam flight) (20%)*GuidesTravel plans +transport (45=>22%)Camps (0=>6%)TranslateFlight, hotels search(40%)Airline apps (20%)Guide (20%)Guide (20=>50%)Travel plans + transport(20%)MedicalSelf-treatment/quantified(30%)Medical resources/info(45%)Self-treatment/quantified(50%)Baby Cary (22%)Self-treatment/quantified (35%)Drug+doctor info(20%)Medical resources/info(45%)Baby care (40%)Productivity To-do (60=>33%)To-do (20=>30%)Business (password+keynote, pages etc) 20%Mail, calendar, notes,voice call, Instaframes,to doSecurity, callls, business,to doLifestyleFrom buy clothes (60%)to buy more fashionclothes and everything(40%)Emotions/wallpapers(60=>30%)Baby care (0=>11%)Shops (50=>85%) Text, astrology, shops,wallpapers, baby careSocialNetworkingChats (20=>30%)Photo share (20=>7%)Emotions (20%)Followers (25%)Chat(20%)Chats, networks (65%)Calls (15%)Dating (55%)Chat (15%)Calls (15%)*Sometimes the sum of the apps is not 100%. It’s owing the rest of the apps who have many different functionality to make a subcategory from them.
  • 34. insights.empatika.comFor more info contact me at:nikita.kosholkin@empatika.com