The document outlines a television advertisement for the Nexus 6P smartphone. It will show three friends listening to music on different phones, highlighting the Nexus 6P's larger screen and front-facing speakers. The 30-second ad will be filmed at a local school over 1-2 days with a budget of £920. It targets teenagers interested in music and videos on their phones, emphasizing the Nexus 6P's speakers, design, battery life and display.

1. Nexus 6P
Basra Khan

2. Outline of the idea
• We plan on producing a television advert
about the Nexus 6P smart phone.
• Our intention is to highlight certain key
feature of the Nexus 6P smart phone and
convince the viewer to purchase the product.
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3. Storyboard
This will be a 30 second TV
advertisement comprising 3 friends
chilling out.
Story line is as follows:
i)One of the friends are listening to
music from their mobile through their
head phones;
ii)One of the friends ask them to put
the music on speaker so all can enjoy;
iii)The first friend responds that the
screen of the phone is small and the
speakers are not that great;
iv)The third friend suggests that they
can use their phone, which has a
bigger screen and better front facing
speakers
v) The last shot shows all of the friends
enjoying the music video on the Nexus
6P smart phone.
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4. Contingency
We have to keep in mind the following key
contingencies:
a)On the day of filming, weather may not be
feasible. We will look at weather forecasts ahead
of the filming;
b)One of the actors or key support staff may be
absent on the day of filming. Alternative
arrangements for all key individuals will be done
for the day of Filming.
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5. Production Requirements
The key production requirements are as follows:
a)Props: These will include Nexus 6P smart phone,
another phone and headphones;
b)Equipment: All recording equipment will be rented
from a shop;
c)Actors: All acts will be performed by the people in our
team;
d)Location: This advertisement will be produced within
the Robert Clack School premises(with their
permission);
e)Time: This advertisement is expected to be completed
in 1 to 2 days.
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6. Cost of Production
The cost of production will be £920:
a)All the props will be bought as a bundle for
£300;
b)All recording equipment will be rented for 2
days from a shop for£120;
c)The costumes for each actor will equal £300;
d)The school will charge us £200.
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7. Target Audience
This advertisement will be aimed at the
following audience:
Teenagers, who like watching videos and
listening to music on their phones;
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8. USP of the Product
The product has the following USPs:
1)Front facing speakers;
2)Premium metal build quality;
3)Large and long lasting battery;
4)Large screen perfect for viewing pictures and
video.
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9. USP of the Advert Idea
The advert idea has the following USPs:
1)Involves young people, who are the target
audience;
2)The advertisement identifies the key
requirement of the target audience;
3)The advertisement is showing how the
requirement is completely fulfilled.
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10. USP of the Advert Idea
The advert idea has the following USPs:
1)Involves young people, who are the target
audience;
2)The advertisement identifies the key
requirement of the target audience;
3)The advertisement is showing how the
requirement is completely fulfilled.
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