Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Persuasion   brain - decision making - choice architecture - bart schutz v1
Upcoming SlideShare
Loading in...5
×

Persuasion brain - decision making - choice architecture - bart schutz v1

1,391

Published on

Slides of my guest lecture at the Rotterdam University of Applied Sciences.


Part I: Brain Persuasion

Online Persuasion is dependent on how the brain works. The slides provide high level, though practical Knowledge of - for example - our brain's Attention & Perception, Rational thinking, Emotional feelings and Decision Making. It also shows related online persuasion techniques such as perceptuel contrast, framing, gaze cueing, priming, incongruency, achievement, set collection, emotion affect heuristic, paradox of choice, price inhibition, subliminal reïnforcement, delighters, carrots & sticks, ...


Part II: Choice Architecture

Choice architecture is about constructing a persuasive (online) environment in order to convert your visitors to clients. Using lots of ab-tests this presentation proves persuasion techniques such as reciprocity, priming, commitment, foot in the door, consistency, chunking, sequencing, serial positioning, nudging, triggering, peak-end-rule,...

Published in: Technology, Education
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,391
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
44
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×