Baku International Village. Branding project.

1. BAKU INTERNATIONAL VILLAGE Текст YOUR BRAND NEW APPEARANCE Project Report January 2011 1

2. CONTENTS 1. PROJECT OVERVIEW 2. BRAND SCENARIOS AND DESIGN CONCEPTS OVERVIEW 3. FINAL BRAND APPEARANCE YOUR BRAND NEW APPEARANCE FWDBrands

4. PROJECT TASK: REBRAND ROYAL PARK YOUR BRAND NEW APPEARANCE FWDBrands

5. DEVELOP A NEW VILLAGE BRAND WITH THE RELEVANT POSITIONING - REPLACE STONEPAY - COMMUNICATE CHANGES FOR THE BETTER WITH A NEW MANAGING COMPANY BRAND STRATEGY ONE PROJECT TASK: REBRAND ROYAL PARK STRATEGY TWO YOUR BRAND NEW APPEARANCE FWDBrands

6. DEVELOP A NEW VILLAGE BRAND WITH THE RELEVANT POSITIONING - REPLACE STONEPAY - COMMUNICATE CHANGES FOR THE BETTER WITH A NEW MANAGING COMPANY BRAND STRATEGY ONE STRATEGY TWO YOUR BRAND NEW APPEARANCE FWDBrands

7. YOUR BRAND NEW APPEARANCE FWDBrands

9. Final Reﬁnement Reﬁnement Design Names MOSAIK ULDUZ ULUS ONE SKY Routes DIVERSITY PERSONAL INTERNATIONAL GLOBAL STATUS Scenarios BAKU INTERNATIONAL VILLAGE Positioning YOUR BRAND NEW APPEARANCE FWDBrands

10. Final Reﬁnement Reﬁnement Design Names MOSAIK ULDUZ ULUS ONE SKY Routes DIVERSITY PERSONAL INTERNATIONAL GLOBAL STATUS Scenarios BAKU INTERNATIONAL VILLAGE Positioning YOUR BRAND NEW APPEARANCE FWDBrands

11. Final Reﬁnement Reﬁnement Design Names MOSAIK ULDUZ ULUS ONE SKY Routes DIVERSITY PERSONAL INTERNATIONAL GLOBAL STATUS Scenarios Insight Expats BAKU INTERNATIONAL VILLAGE Locals Positioning YOUR BRAND NEW APPEARANCE FWDBrands

19. Globally connected Friendly Developed infrastructure: international school & Open-minded nursery, transport accessibility, Smart Living communications Emotional Beneﬁts BAKU INTERNATIONAL VILLAGE Rational Beneﬁts International service Location: close to Baku, standards suburban life-style near city-center World wide scale Smart investment: area is included Family oriented in city development plan, subway station and highway in 5 years BRAND POSITIONING

20. BRAND MOOD BOARD

21. Expats Locals Usual place to live. A prestigious place Comfortable and habitual life, feel home BAKU INTERNATIONAL VILLAGE to live. Self-respect and global connection. and safe. Status. BRAND SCENARIOS

22. BAKU INTERNATIONAL VILLAGE BRAND SCENARIO 1

23. Benchmark International City’s multicultural population translates into a multifaceted community where diversity is no hindrance to harmony, where being yourself is the best fashion statement, and where strangers are merely friends you haven’t met. BRAND SCENARIO 1

24. LIVING AND WORKING INTERNATIONALLY WE GET USE TO CERTAIN STANDARDS OF SERVICE AND COMMUNICATION WE FIND EVERYWHERE WE GO BRAND SCENARIO 1

25. ME AND MY FAMILY GET USE TO THE IDEA OF DIVERSITY WE MEET IN DUBAI, SHANGHAI OR BAKU BRAND SCENARIO 1

26. WE GET USE TO LIVE IN THE UNITY OF UNLIKES – ALIA UNITATE BRAND SCENARIO 1

27. ALIA UNITATE – DIFFERENT ELEMENTS BRAND SCENARIO 1

28. ALIA UNITATE – DIFFERENT ELEMENTS COMING TOGETHER BRAND SCENARIO 1

29. ALIA UNITATE – DIFFERENT ELEMENTS COMING TOGETHER, FORMING ONE BRAND SCENARIO 1

30. ALIA UNITATE – DIFFERENT ELEMENTS COMING TOGETHER, FORMING ONE BRAND SCENARIO 1

31. BRAND SCENARIO 1

35. WE ARE LIVING IN A FAST MOVING WORLD BRAND SCENARIO 2

36. THE WORLD WITHOUT LIMITS AND BOUNDARIES BRAND SCENARIO 2

37. WE SEE IT IN ALL IT’S VARIETY AND DIVERSITY BRAND SCENARIO 2

38. ULDUS SHOWS ALL THE POSSIBILITIES WORD GIVES US BRAND SCENARIO 2

39. ULDUS SHOWS ALL THE POSSIBILITIES WORD GIVES US AT ONE SIGHT, HERE AND NOW BRAND SCENARIO 2

48. THE WORLD IS ONE TODAY BRAND SCENARIO 3

49. THE WORLD IS ONE TODAY ... IT IS ONE FEELING BRAND SCENARIO 3

50. THE WORLD IS ONE TODAY ... IT IS ONE FEELING, ONE WAY BRAND SCENARIO 3

51. THE WORLD IS ONE TODAY ... IT IS ONE FEELING, ONE WAY, ONE SKY BRAND SCENARIO 3

53. WE CAN ILLUSTRATE THAT WE BELONG TOGETHER WITH A CONSTELLATION BRAND SCENARIO 3

54. WE CAN ILLUSTRATE THAT WE BELONG TOGETHER WITH A CONSTELLATION, WHERE EVERY STAR IS ON A SAME LEVEL BRAND SCENARIO 3

55. WE CAN ILLUSTRATE THAT WE BELONG TOGETHER WITH A CONSTELLATION, WHERE EVERY STAR IS ON A SAME LEVEL AND BAKU IS ONE OF THE STARS LIVING AND WORKING INTERNATIONALLY WE GET USE TO CERTAIN STANDARDS OF SERVICE AND COMMUNICATION WE FIND EVERYWHERE WE GO BRAND SCENARIO 3

60. WE ARE GLOBALLY CONNECTED, WE STAY IN TOUCH NO MATTER WHERE WE ARE BRAND SCENARIO 4

61. WE CAN REACH EACH AND EVERY POINT ON THE EARTH WITHIN A FEW HOURS BRAND SCENARIO 4

62. THAT’S WHY WE ARE ALWAYS EVERYWHERE, KNOWING OUR LOCATION BRAND SCENARIO 4

63. THAT’S WHY WE ARE ALWAYS EVERYWHERE, KNOWING OUR LOCATION, FEELING OUR DIRECTION BRAND SCENARIO 4

64. THAT’S WHY WE ARE ALWAYS EVERYWHERE, KNOWING OUR LOCATION, FEELING OUR DIRECTION, STAYING SUPERCONNECTED BRAND SCENARIO 4

66. BAKU INTERNATIONAL VILLAGE YOUR BRAND NEW APPEARANCE FWDBrands

67. YOUR BRAND NEW APPEARANCE BRAND SCENARIOS OVERVIEW FWDBrands

68. YOUR BRAND NEW APPEARANCE BRAND SCENARIO CHOSEN FWDBrands

71. FLAGS’ ELEMENTS DISTORTION NOT A VERY SOPHISTICATED ORNAMENT NOT A VERY SOPHISTICATED FORM YOUR BRAND NEW APPEARANCE PROBLEMS TO BE SOLVED FWDBrands

72. FROM A FLAG TO SEVERAL FLAG RELATED ELEMENTS AND MORE COMPLEX ALGORITHM YOUR BRAND NEW APPEARANCE SOLUTION FWDBrands

73. before after YOUR BRAND NEW APPEARANCE RESULT FWDBrands

74. YOUR BRAND NEW APPEARANCE BRAND MARK FWDBrands

77. YOUR BRAND NEW APPEARANCE LOGO FWDBrands

79. FINAL REFINEMENT LOGO 79 YOUR BRAND NEW APPEARANCE FWDBrands

86. YOUR BRAND NEW APPEARANCE COLOR AND IMAGERY SYSTEM FWDBrands

92. FINAL BRAND APPEARANCE

93. FINAL BRAND APPEARANCE

96. TISA IS ONE OF THE MAIN COMPETITIVE ADVANTAGES OF BAKU INTERNATIONAL VILLAGE. LET’S INLINE THE SCHOOL BRAND WITH OUR IDEA OF DIVERSITY ON ONE HAND AND SHOW OUR SOCIAL RESPONSIBILITY ON ANOTHER. YOUR BRAND NEW APPEARANCE FWDBrands

97. TO ILLUSTRATE DIVERSITY WE’VE CREATED A MODERN PATTERN BASED ON TRADITIONAL KUFIC ORNAMENT TECHNIC... YOUR BRAND NEW APPEARANCE FWDBrands

98. ...AND AN IDENTITY WHICH IS VERY FLEXIBLE IN IMPLEMENTATION BUT STILL VERY POWERFULLY COMMUNICATING OUR BRAND IDEA YOUR BRAND NEW APPEARANCE FWDBrands

106. BAKU INTERNATIONAL SCHOOL

107. РЕЦЕПТА 4 ЗАКУСКАТА Е НАЙ-ВКУСНА ДОЛУ ВДЯСНО Beispiele evolutionärer Bildzeichenentwicklung ... Thank you Schindler ? Shell BMW

Baku International Village. Branding project.

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Baku International Village. Branding project.