Wondering how to aim for and achieve the best possible results in Q3 and Q4? BIGEYE invites you to consider these seven proven ways to maximize your retail marketing allocations.

1. How To Spend Your Q3 and Q4 Marketing Dollars

2. Wondering how to aim for and achieve the
best possible results in Q3 and Q4? Consider
these seven proven ways to maximize your
retail marketing allocations…

3. 1. Better Your Blog
• Cost efficient, highly-effective marketing tools
• Build engagement and foster consumer loyalty
• Enhance SEO rankings and search results
• Magical potential to generate sales leads
Your blog is extension of a company’s overall business strategy - your
"fairy godmother":

4. 2. Look Harder at Search
Engine Marketing
• Q3 and Q4 offer the enhanced opportunity to take a closer look at
your conversion rates - are your average costs per lead and
conversions meeting your expectations?
• Take the time to customize each campaign, yielding powerful results
right when you need them - including landing pages designed to
generate search marketing ROI.
• Starting new campaigns may not yield realizable ROI by year’s
end - maximizing your existing processes and programs has the
potential to improve outcomes.

5. 3. Focus on Facebook
• Target your audience
• Choose from different ad formats
• Understand results through reporting, tracking and measuring
capabilities.
• Use metrics to help you take swift, corrective actions as needed.

6. 4. Go For Growth
• Keep an eye on the prize: building value.
• This doesn’t necessarily mean cutting costs, but instead amping up
accountability.
• Demonstrate the effectiveness of your retail marketing campaigns
through execution-driven strategies.

7. 5. Optimize Email Efforts
• Email remains a preference for many in a retailer's target market.
• Deliver coupon codes
• Inform recipients about upcoming in-store and online flash sales.
• Drive both traffic and conversions.
• Responsive messages can also further optimize Q3 and Q4
outcomes.

8. 6. Count on Content
• The typical 21st century consumer doesn’t want a hard sell; he/she
wants value.
• Give the gift of meaningful content that answers a question or
enriches their lives
• Consistent, relevant, unique, and focused
• Tell a story that engages consumers and bolsters your brand.

9. 7. Cultivate the
Consumer Experience
• Don’t overlook the power of omni-channel marketing.
• Increase both sales and consumer engagement- deliver relevant, real-
time content via a preferred mode of communication.
• Nurture your leads — in the most direct, targeted way — to get better
ROI.

10. 500 S. Magnolia Avenue, Orlando, FL 32801
BIGEYEAGENCY.COM | 407.839.8500
500 S. Magnolia Ave., Orlando, FL 32801
BIGEYEAGENCY.COM | 407.839.8599