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AuroIN SEO - Social Media Strategies
 

AuroIN SEO - Social Media Strategies

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AuroIN has shared some slides to represent social media strategies and tactics. It's really helpful to all.

AuroIN has shared some slides to represent social media strategies and tactics. It's really helpful to all.

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  • 15 Years <br /> Business Management <br /> Author <br /> Whitpapers <br />
  • All you have to do is be one of the first too either post on my Facebook wall facebook.com/johnfoleyjr (5) or tweet about todays session and refer to me @johnfoleyjr (5) <br />
  • While everyone is talking about social media, marketers are looking for tools and techniques to implement an effective social media campaign. Discuss “how to” approaches for effectively using social media. Participants learn how to identify the right audience in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness. <br />
  • Where Are They Cyclically? <br /> Students <br /> How Do They Use Social Media? <br /> Older audience may not want to engage in “make a video” contest <br /> Older audiences appear low on “Creator” scale. <br />
  • What’s Your One Thing? <br /> What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. <br /> Volvo = Safety. <br /> Apple = Innovation. <br /> Disney = Magic. <br /> What’s on the other side of your = sign? <br /> Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing. <br />
  • Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? <br />
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program. <br />
  • How people communicate, Target like-minded prospects, Communicate with customers <br />
  • Here is how Tiwtter is used to promote a white paper….. <br />
  • Tweets are text-based posts of up to 140 characters in length which are displayed on the user&apos;s profile page and delivered to other users who have subscribed to them (known as followers). <br />
  • Here is how Tiwtter is used to promote a white paper….. <br />
  • Complaints roll in….. But… instead of sitting out there…. <br />
  • Chris brogan analogy <br />

AuroIN SEO - Social Media Strategies AuroIN SEO - Social Media Strategies Presentation Transcript