AuroIN SEO - Social Media Strategies

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AuroIN has shared some slides to represent social media strategies and tactics. It's really helpful to all.

AuroIN has shared some slides to represent social media strategies and tactics. It's really helpful to all.

More in: Social Media
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  • 15 Years
    Business Management
    Author
    Whitpapers
  • All you have to do is be one of the first too either post on my Facebook wall facebook.com/johnfoleyjr (5) or tweet about todays session and refer to me @johnfoleyjr (5)
  • While everyone is talking about social media, marketers are looking for tools and techniques to implement an effective social media campaign. Discuss “how to” approaches for effectively using social media. Participants learn how to identify the right audience in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.
  • Where Are They Cyclically?
    Students
    How Do They Use Social Media?
    Older audience may not want to engage in “make a video” contest
    Older audiences appear low on “Creator” scale.
  • What’s Your One Thing?
    What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits.
    Volvo = Safety.
    Apple = Innovation.
    Disney = Magic.
    What’s on the other side of your = sign?
    Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
  • Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • How people communicate, Target like-minded prospects, Communicate with customers
  • Here is how Tiwtter is used to promote a white paper…..
  • Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
  • Here is how Tiwtter is used to promote a white paper…..
  • Complaints roll in….. But… instead of sitting out there….
  • Chris brogan analogy

Transcript

  • 1. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Social Media: Strategy before TacticsJohn Foley, Jr. CEO/CMO, Grow Socially, Inc. 1
  • 2. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Thank you to our Sponsors – Applause! 2 Offering End to End Digital Marketing Services Queens University of Charlotte provides educational experiences that transform students' lives and foster personal and professional success.
  • 3. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Before I Begin … ► Please Turn Your Phone ON! 3 @johnfoleyjr ON PLEASE! SILENT but ON! http://www.slideshare.net/growsocially Find presentation here:
  • 4. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. ► Grow Socially, Inc – Support Services ► Online Marketing/Social Media ► Plan, Manage, Execute and Measure ► interlinkONE – Software (SaaS) ► Enterprise Marketing Management Software ► Plan, build, manage, execute and measure all marketing activities 15 Years Woot! I love Mar(H)keting! John Foley, Jr. CEO/CMO Grow Socially / CEO – interlinkONE
  • 5. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. John Foley, Jr. - Accolades • Jetsetter Status on FourSquare • Mayor of iStrategy • Ranked #16 as a Top CMO on Twitter in 2010 • 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category • Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011 - http://ilink.me/booksite • One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
  • 6. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. John Foley, Jr. Accolades and Accomplishments Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date April 2011 - http://ilnk.me/lulubook Facebook.com/johnfoleyjr Twitter.com/johnfoleyjr @johnfoleyjr
  • 7. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Overview ► What’s going on? ► Social Media Marketing Plan ► Effectively use social media ► Identify the right audience ► Social Media – What and Why? ► Tools & techniques ► Measuring effectiveness ► Wrap – Q&A
  • 8. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Revolution ► Erik Qualman - Socialnomics 8
  • 9. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. MARKETING PLAN It all starts with a plan
  • 10. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in CRM Mail -Monthly Newsletter Marketing Calendar
  • 11. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Social Media Marketing Plan ► Describe Business and Its Goals ► Know Your Audience ► The One Thing ► Humanize Your Brand ► Content Resource & Distribution Strategy ► Measure Your Success Strategy Before Tactics!
  • 12. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Know Your Audience ► Who Are They? ► Where Are They Cyclically? ► How Do They Use Social Media?
  • 13. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Define Target Audience ► Prospecting ► Customer Service ► Partner Management Audience Acquisition ► Discover ► Engage ► Get Found Your Target Audience – It’s Important
  • 14. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter & LinkedIn I love my mail I Google for my information Where are your prospects and customers getting their information?
  • 15. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Let Others Tell Your Story ► Word-of-mouth marketing has expanded ► If you have a great company, product or service, people will spread that message for you ► Deliver relevant information, and people will return the favor
  • 16. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Apple = Innovation The One Thing Disney = Magic
  • 17. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. How Will You Humanize Your Brand?
  • 18. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Content Resource Library Visit Resources Daily Pull Content Make Links Measurable Push Content Out Content Distribution Strategy Resources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms. Content A Content B Content C
  • 19. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Social Media Compiler Contact Match and Sync Contact Database
  • 20. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. How to Measure Success? ► Site Traffic ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers ► Who’s talking about you and how?
  • 21. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. $ Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Engage and Nurture Inquiries Engage and Nurture Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? Qualified Leads Sales
  • 22. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. What is an Effective Social Media Strategy ? ► Online/Social Media Marketing Plan ► Website ► Search Engine Optimization Online Marketing Plan
  • 23. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. ► Community ► Conversation ► Networking ► Marketing ► Relationships ► Customer Service ► Immediate Information ► Platform What is Social Media?
  • 24. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Why Use Social Media ► Your Company's -Brand and Awareness ► Website Traffic ► More prospects to sell to ► Generate interest in your Product/Service ► Loyalty ► Position your company ► Customer Service ► Another Channel
  • 25. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. What’s your website have to do with it? ► Social-friendly, searchable ► Interactive ► Blogs ► Comments ► Landing Page ► eNewsletter Sign-Ups ► Widgets ► Whitepaper downloads ► Calls to action for people to raise their hand MUST BE ENGAGING!
  • 26. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Websites and Widgets 27
  • 27. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Websites and Widgets ► Appealing to the eye ► Creative ► Interactive ► Different ► Can be a call to action
  • 28. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Websites and Widgets
  • 29. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Websites and Widgets
  • 30. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. ► Get found ► Using specified keywords ► Consistently updating ► Using links to other pages of site or other websites What is Search Engine Optimization?
  • 31. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
  • 32. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Use Social Media Effectively ► Start with a Plan ► Address Goals ► Make a Schedule ► Know What You Want to Do ► Cross Promote Across All Pages ► Integrate with Website ► Include in Offline Marketing Efforts
  • 33. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Identify the Right Audience ► Which Industries? ► Are existing clients online? ► Connect with people you meet ► Include keywords on your profiles ► Engage with target audiences
  • 34. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Start the Conversation ► Twitter ► Hashtags ► Retweets ► Twitter Chats ► LinkedIn ► Groups ► Discussions ► Blog
  • 35. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Get Business Results ► Have Sales Reps Online ► Share Case Studies Online ► Answer Questions ► Send Requested Information ► Follow Up ► Connect
  • 36. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Tools & Techniques for Implementing Effective Social Media Campaigns Tools ► Social Media Pages ► Blog ► Team Approach ► Cameras, Video Cameras ► Link Shorteners ► Platforms – Hoot Suite – Tweetdeck ► Listening – Radian6, Sysomos, Viral Heat Techniques ► Daily Management ► Consistent Monitoring ► Integration of Social Media and Multi-Media Channels ► Consistent Online Look
  • 37. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. ► Listen ► Share Relevant Content ► Industry Specific Content ► Marketing Information ► Consistently monitor for customer service ► Continually post relevant content ► Link all pages back to corporate site ► DON’T talk about yourself all the time ► Secure Branded URLs for each Channel ► Promote Monthly Newsletters ► Listen More Best Practices
  • 38. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Tools for Measuring Effectiveness ► Link Shorteners ► iLink.Me ► TinyURL.com ► Google Analytics ► Website ► Insights ► LinkedIn, Facebook, Twitter, YouTube
  • 39. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Tools for Measuring Effectiveness - Listening
  • 40. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. http://ilink.me
  • 41. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Tools to Measure Success www.ilnk.me
  • 42. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. What Are These Sites, Anyways?
  • 43. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Top 4 Channels/Medias for (Most) Marketers ► Twitter: Block Party ► Facebook: House party with a business effect ► YouTube: Your own TV Station ► LinkedIn: Chamber of Commerce networking event
  • 44. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. What is Twitter? ► Share what you are doing in 140 characters or less ► A free social messaging utility for staying connected in real-time
  • 45. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Spread the Word http://ilnk.me/7dde
  • 46. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Company 47
  • 47. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. What is Facebook? ► A free social network used by people & companies ► Companies can host pages and groups to self-promote
  • 48. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Get Yourself Out There Creating a page involves: ► Logo ► Name ► Content
  • 49. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Company Page 50
  • 50. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. What is YouTube? ► Video-sharing website on which users can upload and share videos.
  • 51. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Set Up a Gallery
  • 52. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!
  • 53. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. What is LinkedIn? ► A business-oriented social networking site ► Mainly used for professional networking ► Has more than 43 million registered users, spanning 170 industries
  • 54. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. LinkedIn.com Dashboard
  • 55. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Profile – Connect – Chris Talley
  • 56. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Company - Profile
  • 57. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Blogs ► Humanizing ► Improves SEO ► Keywords ► Links ► Updated Information ► Give Expertise ► Updates on Company Activities ► Sharing Information
  • 58. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Four Fundamentals of All Five Sites 1. Build your network 2. Engage with the network you have built 3. Be consistent 4. Track and analyze
  • 59. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Customer Service: The complaint
  • 60. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Customer Service: To Reply
  • 61. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Customer Service: To Reply
  • 62. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Keywords ► Improves SEO ► Narrows down what your site is about ► The more, the better
  • 63. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. You Your Website is Homebase
  • 64. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Create Marketing Campaigns Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
  • 65. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail -Monthly Newsletter Marketing Calendar Create Post, Link back to website Announce on & Comment on event’s page Connect with Keynote Speakers on Join in on event’s hashtag Share speaking presentation on Friend new contacts on Share event article on Share event article on Announce booth # with video post Follow-Up with Post & Post Pictures
  • 66. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Wrap Up ► Start with a Plan ► Create a Online Marketing Strategy ► Incorporate Your Social Media, SEO and Website ► Measure the Results!
  • 67. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Q & A / Contact Me! http://ilink.me/JR iFlyMobi.com QRCode