In this webinar you'll be able to discover why content marketing is the best way to interact with your key influencers. See different examples from brands around the world and learn from the experience of Danielle Look, Content Coordinator at Relevance.com Download the video-webinar here: http://bit.ly/marketing-influencers

1. www.augure.com | Blog. blog.augure.com | : @augurespain
WEBINAR
Content Marketing &
Influencers
The magic formula
#AugureWebinar

2. 2www.augure.comContent & Influencers
Gina Gulberti
@GinaGulberti
Communication & Content Manager of Augure
Danielle Look
@butterfly_89000
Content Coordinator of Relevance.com
#AugureWebinar

3. 3www.augure.comContent & Influencers
The 2014 Digital
Communication Map
http://bit.ly/digital-communication-map

4. 4www.augure.comContent & Influencers
3REASONS
why your Influencers
have the power to
Boost your impact

5. 5www.augure.comContent & Influencers
… et de vous ouvrir les
portes d’une communauté
ciblée et engagée
They can help
your contents
and your
message cut
through the
noise
… and open the
gates of a targeted
and committed
community

6. 6www.augure.comContent & Influencers
Articles from third-party experts* are
in average: 58% more efficient to
create affinity and drive buying
decisions among consumers1.
* journalists, bloggers, industry analysts
1 Source: Nielsen
Because
consumers
trust them
more than they
trust brands

7. 7www.augure.comContent & Influencers
Status of Influencer Marketing in 2014 (study)
… and reinforce
their status of
influencer at the
same time
Roundtable #NewPR on the future of PR
(Paris)
Interview of Brian
Solis on Augure’s blog
Because they can
add strong
value to your
contents as
expert… Influence One, first european event on
Influencer Marketing (Madrid)

8. 8www.augure.comContent & Influencers
57% of Marketing
& PR practitioners
consider “content”
is the best way
to work with
INFLUENCERS
Influencer Marketing status Report
2014 - Augure

9. 9www.augure.comContent & Influencers
IDENTIFY
LISTEN &
COMMUNICATE
MEASURE

11. 11www.augure.comContent & Influencers

12. 12www.augure.comContent & Influencers
Phase 1: Social
Listening
Phase 2:
Engagement &
Outreach
Phase 3:
Recurring
Relationship
Break the wall with your Influencers
3 STEPS STRATEGY

13. 13www.augure.comContent & Influencers
Social Listening

14. 14www.augure.comContent & Influencers
Phase 1: Social Listening

15. 15www.augure.comContent & Influencers
Engagement &
Outreach

16. 16www.augure.comContent & Influencers
Phase 2: Engagement & Outreach

17. 17www.augure.comContent & Influencers
Phase 2: Engagement & Outreach

18. 18www.augure.comContent & Influencers
Phase 2: Engagement & Outreach

19. 19www.augure.comContent & Influencers
Phase 2:
Engagement & Outreach
Ask to syndicate
a previously published article
Boost your content
Provide them
with value
Explain your
process for
syndicating
content
Explain
why/how it’s
relevant to
your
audience

20. 20www.augure.comContent & Influencers
Recurring
Relationships

21. 21www.augure.comContent & Influencers
Phase 3: Recurring Relationship
Follow-
up
regularly
Start
small
Make it
easy
Continue
to create
value

22. bit.ly/content-promotion-manifesto
Learn why content production without
planned promotion can be a recipe for
lackluster results with this deep-dive
into tactics, tools & budgeting for
for content promotion.
Some resources…

23. 23www.augure.comContent & Influencers
Any Questions?
#AugureWebinar

24. www.augure.com
augure.com/blog
@augureRepMgmt