1. Digital Marketing in the Energy Industry
I have a strong background in energy and I see Arke making a big impact in this
space. The energy sector itself, including Investor Owned Utilities (IOUs) and
municipalities, for both electric, and water, all have a common need, but is
something that isn’t naturally addressed –DIGITAL MARKETING!
As with most industries, there are many energy business issues marketing can
address and resolve. Here are the main areas in energy that marketing should
address:
• Needs
-Customer
-Utility provider
• Deregulation
• Rate Cases
• IOUs
• Stimulus
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