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Tunisia Media and Internet
Survey 2010
Arab Advisors Group
A member of the Arab Jordan Investment Bank Group
November 2010
Analyst: Faten Bader
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2. Tunisia Media and Internet Survey 2010
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3. Tunisia Media and Internet Survey 2010
Table of Contents
Section I: Introduction and background........................................................1
Section II: Survey Results and Analysis ........................................................3
General information on respondents .............................................................3
Television viewing habits ..............................................................................9
Watching movies at home ...........................................................................21
Terrestrial television viewing ......................................................................29
Satellite television availability ....................................................................32
Respondents views on the credibility of satellite news channels ................40
Pay TV….. ....................................................................................................41
Satellite receivers that can be connected to the Internet (Dream Box) ...............46
Going to movie theaters ..............................................................................51
Radio listening habits..................................................................................55
Reading newspapers habits ........................................................................62
Gaming devices at home .............................................................................65
Availability of a desktop or a laptop at home ..............................................69
Internet and e-commerce ...........................................................................73
Internet usage ...........................................................................................73
e-commerce ..............................................................................................77
Online media habits ....................................................................................80
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4. Tunisia Media and Internet Survey 2010
List of Exhibits
Exhibit 1: Gender of respondents ................................................................. 3
Exhibit 2: Respondents age .......................................................................... 4
Exhibit 3: Age Group by gender.................................................................... 4
Exhibit 4: Education of respondents ............................................................. 5
Exhibit 5: Residence location of respondents ............................................... 6
Exhibit 6: Monthly income of household (TND) ............................................ 7
Exhibit 7: Household size of respondents..................................................... 8
Exhibit 8: TV viewing.................................................................................... 9
Exhibit 9: Watching TV by gender ................................................................ 9
Exhibit 10: Watching TV by age group.......................................................... 9
Exhibit 11: Watching TV by governorate .................................................... 10
Exhibit 12: Daily time spent by respondents watching TV .......................... 11
Exhibit 13: Daily time spent by respondents watching TV by gender ......... 12
Exhibit 14: Daily time spent by respondents watching TV by age group..... 12
Exhibit 15: Time of TV viewing ................................................................... 13
Exhibit 16: Time of TV viewing by gender .................................................. 14
Exhibit 17: Time of TV viewing by age group.............................................. 14
Exhibit 18: Place of TV viewing .................................................................. 15
Exhibit 19: Language preference for TV viewing ........................................ 16
Exhibit 20: Types of TV programs watched ................................................ 17
Exhibit 21: Dubbed programs viewing........................................................ 18
Exhibit 22: Watching dubbed programs by gender ..................................... 19
Exhibit 23: Watching dubbed programs by age group ................................ 19
Exhibit 24: Types of dubbed programs that respondents watch ................. 20
Exhibit 25: Watching movies at home ........................................................ 21
Exhibit 26: Watching movies at home by gender........................................ 21
Exhibit 27: Watching movies at home by age group ................................... 22
Exhibit 28: Types of movies that respondents watch at home.................... 22
Exhibit 29: Types of movies that respondents watch at home by gender ... 23
Exhibit 30: Types of movies that respondents watch at home by age group
............................................................................................................ 23
Exhibit 31: How respondents watch movies at home ................................. 24
Exhibit 32: How respondents get their DVDs.............................................. 25
Exhibit 33: Buying original or copied DVDs ................................................ 26
Exhibit 34: Reasons for buying copied DVDs .............................................. 27
Exhibit 35: Reasons for not buying copied DVDs ........................................ 28
Exhibit 36: Terrestrial TV viewing .............................................................. 29
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5. Tunisia Media and Internet Survey 2010
Exhibit 37: Terrestrial TV viewing by gender.............................................. 29
Exhibit 38: Terrestrial TV viewing by age group ......................................... 29
Exhibit 39: Terrestrial TV viewing by governorate ..................................... 30
Exhibit 40: Terrestrial TV channels that respondents watch ...................... 31
Exhibit 41: Availability of satellite dish at home........................................ 32
Exhibit 42: Satellite dish availability by governorate.................................. 33
Exhibit 43: Satellite platforms into which respondents .............................. 34
Exhibit 44: Channels watched by more than 10% of the respondents........ 35
Exhibit 45: Channels watched by (1% - 10%) of the respondents ............. 36
Exhibit 46: Channels watched by less than 1% of the respondents............ 37
Exhibit 47: Top 15 channels watched by more than 10% of the respondents
............................................................................................................ 38
Exhibit 48: Channels watched by (5% - 10%) of the respondents ............. 39
Exhibit 49: Trustworthiness of satellite news channels.............................. 40
Exhibit 50: Availability of Pay TV at home .................................................. 41
Exhibit 51: Availability of Pay TV at home by governorate ......................... 42
Exhibit 52: How respondents get Pay TV channels ..................................... 43
Exhibit 53: How respondents get Pay TV channels by governorate ............ 44
Exhibit 54: How respondents get Pay TV channels by household monthly
income (TND)....................................................................................... 45
Exhibit 55: Pay TV provider ........................................................................ 45
Exhibit 56: When was Dream Box first used............................................... 46
Exhibit 57: Monthly expenditure on Dream Box (TND) ............................... 47
Exhibit 58: ADSL subscription especially for Dream Box ............................ 48
Exhibit 59: Awareness of Dream Box ......................................................... 49
Exhibit 60: How respondents heard of Dream Box ..................................... 50
Exhibit 61: Thinking of purchasing Dream Box........................................... 50
Exhibit 62: Going to movie theaters ........................................................... 51
Exhibit 63: Going to movie theaters by gender........................................... 51
Exhibit 64: Going to movie theaters by age group...................................... 51
Exhibit 65: Going to movie theaters by governorate .................................. 52
Exhibit 66: Frequency of going to movie theaters ...................................... 53
Exhibit 67: Frequency of going to movie theaters by gender...................... 54
Exhibit 68: Frequency of going to movie theaters by age group ................. 54
Exhibit 69: Radio listening ......................................................................... 55
Exhibit 70: Radio listening by gender ......................................................... 55
Exhibit 71: Radio listening by age group .................................................... 55
Exhibit 72: Radio listening by governorate................................................. 56
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6. Tunisia Media and Internet Survey 2010
Exhibit 73: Frequency of radio listening ..................................................... 57
Exhibit 74: Language preference for radio listening ................................... 58
Exhibit 75: Location of radio listening ........................................................ 58
Exhibit 76: Location of radio listening by gender ....................................... 59
Exhibit 77: Location of radio listening by age group................................... 59
Exhibit 78: Genres of radio programs to which respondents listen............. 60
Exhibit 79: FM radio stations that respondents tune into ........................... 61
Exhibit 80: Newspaper reading .................................................................. 62
Exhibit 81: Newspaper reading by gender.................................................. 62
Exhibit 82: Newspaper reading by age group ............................................. 62
Exhibit 83: Newspaper reading users by governorate ................................ 63
Exhibit 84: Newspapers read by respondents............................................. 64
Exhibit 85: Availability of a specialized gaming device (such as Nintendo,
play station and Xbox) at home ........................................................... 65
Exhibit 86: Availability of a specialized gaming device (such as Nintendo,
play station and Xbox) at home by monthly income (TND) .................. 65
Exhibit 87: Availability of a specialized gaming device (such as Nintendo,
play station and Xbox) at home by governorate .................................. 66
Exhibit 88: Type of gaming device (such as Nintendo, play station and Xbox)
at home................................................................................................ 67
Exhibit 89: Purchasing original versions or illegal copies of games............ 68
Exhibit 90: Availability of a desktop or a laptop at home............................ 69
Exhibit 91: Availability of a desktop or a laptop at their household by
monthly income (TND)......................................................................... 69
Exhibit 92: Availability of a desktop or a laptop at their household by
governorate ......................................................................................... 70
Exhibit 93: Number of desktops at home.................................................... 71
Exhibit 94: Number of laptops at home ...................................................... 72
Exhibit 95: Respondents Internet usage .................................................... 73
Exhibit 96: Respondents Internet usage by gender.................................... 74
Exhibit 97: Respondents Internet usage by age group ............................... 74
Exhibit 98: Internet uses............................................................................ 75
Exhibit 99: Paying any type of fees for the online gaming service.............. 76
Exhibit 100: Amount paid for online games (TND) ..................................... 76
Exhibit 101: Internet and e-commerce users in Tunisia ............................. 77
Exhibit 102: Buying products, paying for services or paying bills online .... 78
Exhibit 103: Using Internet for e-commerce (buying products, paying for
services or paying bills online) by gender ............................................ 78
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7. Tunisia Media and Internet Survey 2010
Exhibit 104: Using Internet for e-commerce (buying products, paying for
services or paying bills online) by age group ....................................... 79
Exhibit 105: e-commerce expenditure during the past 12 months (TND)... 79
Exhibit 106: Online media habits of respondents ....................................... 80
Exhibit 107: Watching TV online by gender ................................................ 81
Exhibit 108: Watching TV online by age group ........................................... 81
Exhibit 109: Listening to the radio online by gender .................................. 81
Exhibit 110: Listening to the radio online by age group ............................. 81
Exhibit 111: Reading newspapers online by gender ................................... 82
Exhibit 112: Reading newspapers online by age group .............................. 82
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