A beginner's guide to marketing on the Internet for Network Marketing / MLM distributors and leaders.

1. Presentation by ApogeeINVENT
The Network Marketers’ Guide to
Internet Marketing

2. MLM Marketing Overview
• MLM Business Marketing Overview.
• Benefits of the Internet.
• How to Market on the Internet.
• Network Marketing Technology.

3. Keys to MLM Success
• Being a good salesman
• Getting the right training
• Using the right tools
• Building the right downline

4. Building Your Brand
Your name is your brand.
Your focus should be on
building your brand
using these key PR tips:

5. What are the benefits of the Internet
for Network Marketers?
• It is accessible.
• It is affordable.
• It is prolific.

6. Network Marketing Tools
• Contact Manager (CRM)
• Website / Landing Page with Sign up Forms
• Email Campaigns / Drip Emails
• Phone Dialer to make marketing calls
• Lead Lists to increase your sales and downline
through email and phone calls.
• Content and Social Media Marketing Tools
• Training on business management, marketing,
and sales

7. Benefits of the Internet
• The network marketing
industry is growing, in large
part due to the Internet.
• What are the benefits of
the Internet for Network
Marketers?

8. Benefit #1 The Internet is accessible.
• Basically anyone in the US, and in many
countries of the world, can get online.
• Nearly 80% of people in North America are
online.

9. Benefit #2 The Internet is affordable.
• Free marketing techniques: Email marketing,
blogging, and social media.
• Affordable marketing options, like PPC
Campaigns.
• Compared to the expense of face – to – face
selling (travel expenses, time commitments,
party hosting, conference fees, etc.), online
selling has a very low price tag.

10. Benefit #3 The Internet is prolific.
• The Internet makes staying connected easy
and takes it beyond the regional constraints of
small businesses.
• This is in part responsible for the huge
increase in home-based businesses.

11. How to Market on the Internet
• The top 5 most affordable ways to market
online:
– Email
– Social Media
– Content Marketing
– PPC (Pay per click) advertising

12. Email Marketing
1. Find an email marketing service (like
PostalParrot) that lets you send out mass
emails.
2. Create emails and send them to your
audience.
3. Use automated emails like drip and auto-
responders to work for you.

13. How to get email leads
How do you get leads to email?
• Use a contact form on your website or landing
pages combined with PPC (paid advertising
campaigns).
• Buy qualified leads.
• Collect emails on your blog comments.
• Import social media contacts.

14. Social Media
Social media has a 100% higher lead-to-close
rate than outbound marketing.
Create Social Media Accounts where your target
audience hangs out.

15. What to post on social sites
• Post information about your opportunity.
• Start a page for your business.
• Throw a party for your product and use social
media to send out invites.
• Share industry tips to become a thought
leader
• Hold webinars, hangouts, or other online
networking events.
The important thing to remember is that Social Media is all
about building and nurturing relationships.

16. What to post on social sites
The important thing to remember is
that Social Media is all about building
and nurturing relationships.

17. Network, network, network!
Network with others in your industry. This
should be obvious – get tips, advice, and learn
from example.
You never know when a connection could come
in handy!
It is called NETWORK marketing because the key to success is
building your network, not just a downline!

18. Websites & Landing Pages
Businesses with 31 to 40 landing pages got 7
times more leads than those with only 1 to 5
landing pages.
More Pages = More Leads

19. Websites & Landing Pages
Build each web page to focus on one specific call
to action.
Use PPC (pay per click, or paid advertising) to
increase the number of people that view your
pages.
Join Now!

20. Content Marketing
Good content marketing will bring traffic, build
trust, and increase product sales & sign-ups.

21. Paid Advertising
Paid Advertising guarantees you traffic.

22. Paid Advertising
Steps to building a good PPC campaign:
1. Pick what you want to sell.
2. Determine the action you are
purchasing.
3. Create your ad.
4. Build a landing page around 1 CTA.
5. Set up your campaign.

23. Start Marketing Online!
Try one or all of the marketing techniques.
Remember, you might not see results
overnight, but consistent effort in building
your brand will pay off.