Use solid B2B data for CPL priced, lead generating, dedicated email deployments and digital display.

1. Email Lead Gen &
Digital Display
For B2B Marketers

2. MeritDirect
is a traditional
Direct
Marketing
company with
a solid
foundation of
Business to
Business Data

3. Because we are first and foremost a direct
marketing company, accurate and deliverable
data is the main area of our business.
1. Data hygiene is done daily and taken care of
on the front end of a program.
2. We only deliver to opt-in email prospects who have
activity engaged an email within the last 12 months.
3. We only send to business email domains and
remove the gmail, hotmail, yahoo’s, etc.

4. Now the question is how do we take all of
this fantastic business data and turn it into
solid leads and prospects for you…
and the answer is OMNI ID.

5. OMNI ID is a CPL priced, Non-Gated
Landing Page, Email Program.
This program simply replaces your
standard gated registration page with
direct access to your asset.

6. Omni ID
With upfront access to the full contact name, company
name, address, job title, phone, employee size and
business domain only email address for over 52 million
B2B prospects we have no need to inundate your
interested prospects with a registration form before
receiving the promised Asset (whitepaper, webinar, etc.).
An instant download, or a 1-Click registration button in
your HTML email immediately takes registration page
conversion rates from the 12.5% average to a steady
100% each and every time…

7. Omni ID
Samples

8. Omni ID
With 55% of emails being opened
and read on a mobile device today,
landing page conversions continue
to plummet. Prospects simply will not fill out
a long request form with their thumbs and
on a small screen.

9. Step 1
Determine Your Target

10. Choose From The Following Selectivity To
Determine Your Exact Target Audience
Across Our Extensive Database
• Job Title – Function - Level
• Industry – Sic Code (2 or 4 digit) – NAICS Code
• Employee Size – Sales Volume – Years In Business
• Product Interest – Purchasing Authority
• Geography – State – SCF – Zip – Zip Code Radius
• Named Account Lists – Exact Job Titles – Etc…

11. Step 2
Design your
Dedicated
HTML Email
based on the
asset you
would like
to promote.

12. Step 3
Get Rid Of
Your Gated
Reg Page

13. Step 4
We Test The Email To All Parties
To Assure Links Are Working And
Formatting Is Correct.

14. Step 5
We deliver the HTML Email to
your targeted audience and all
Unique Clickers of the Instant
Download Button are delivered
as leads within 24 hours of the
email deployment being completed.

15. Omni ID
Here’s a lead data report sample for your review…
Date – Business Domain Email – First Name – Last Name - Full Name – Company Name –
Job Title – Address – City – State – Zip +4 – Country - Phone Number - Asset Downloaded

16. Omni ID – Omni ID Review
Target audience criteria is determined and reporting can be generated and reviewed by
you to assure the quality and accuracy of the audience meets your standards.
A set price per lead will be established based on the total audience size available and the
amount of leads you are looking to generate.
You provide an HTML email (at minimum one, we suggest testing two different assets
and/or creatives) with Instantly Request verbiage. A From Line, Subject Line and
Suppression file are also required.
Merit provides the audience and runs the dedicated email campaign within 48hrs of
receiving all creative/suppression files. A tracking report is provided at the completion
of each deployment showing sent, delivered, opens and click-thru rates by link and in
total.
Leads are then delivered via a .csv file (either through email or placed on a SFTP site for
pick up) based on the unique clickers of the instantly download button within each
creative. If multiple assets are tested then a separate lead file will be sent for each.

17. Omni Digital Display – Reach Extension
Now you can also use your pre-selected email audience, or hyper
targeted demographic criteria, for a parallel digital display program.
A digital campaign allows you to either fortify your email message
with banner advertising , helping to bring prospects through the
finish line, or simply to use it on its own for branding and reach
extension using job titles, industries and employee sizes which
match your exact target audience.
Average Cost for this program is $14 per thousand impressions,
with a $10K spend minimum or 715K impressions.

18. At MeritDirect we offer the following marketing
solutions with the highest quality of B2B data…
 Direct Mail
 E-Mail
 Telemarketing
 Digital Display
 Content Syndication
 Online Video
 Re-Targeting
 Reach Extension
And all with the largest and
most qualified data sources
available in the business to
business marketplace
backing it up.
We offer data options for rental, purchase, modeling,
appending, hygiene, CPM, CPL, & CPC, as well as
the ability to monetize your own data sets.
Feel free to contact me or visit our website for further information, thank you.
Anthony Carraturo - Vice President of Data and Media Services
Directline: 914.368.1083 - Mobile: 914.312.7380 - ac@meritdirect.com
MeritDirect, LLC – 2 International Drive - Rye Brook, NY 10573 - www.meritdirect.com