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Finding the Time for Web 2.0

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Anne Welsh
Anne Welsh

Presentation to the NCVO Publishers' Forum Conference, 20 March 2008

BusinessTechnology
1 of 24
Finding the Time Anne Welsh NCVO Publishers’ Forum, March 2008 Make Web 2.0 Work for You
2.0 For All? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Feed Me! Save your customers time and catch them when they’re in a good mood / ready for you ‘ Cookies’ by abielskas, http://www.flickr.com/photos/abielskas/22134354/
Print Catalogues ,[object Object],‘ Oscar the Grouch Cliche’ by Ben Scicluna, http://www.flickr.com/photos/ben-sci/707184267/
Law Library Campaign November 2007
*Bookshop* Meets Demand, February 2008
Customer Needs ,[object Object],[object Object],[object Object],Excerpt from ‘Dear Publisher, we want RSS now!’, Binary Law, 2 November 2007 http://www.binarylaw.co.uk/index.php/2007/11/02/dear-publisher-we-want-rss-now/
You Make the Data “ Recycle” it for RSS! Excerpt from ‘Dear Publisher, we want RSS now!’, Binary Law, 2 November 2007 http://www.binarylaw.co.uk/index.php/2007/11/02/dear-publisher-we-want-rss-now/
Money for Old Rope? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image: ‘Ropes on the Beach’ by extranoise, http://www.flickr.com/photos/extranoise/490460126/
Too Technical? Too Political? Image: from ‘Finding Your Life Work’ (1940), http://www.youtube.com/watch?v=jBANGqNZ8_g
Blog It! The feed is generated automatically, for free
Image: ‘Typewriter Letters’ by Laineys Repertoire, http://www.flickr.com/photos/76283671@N00/184612848/
Work as a Group ,[object Object],Image: ‘More Muppets’ by mj*laflaca, http://www.flickr.com/photos/mjlaflaca/197703284/
Original Content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email newsletters ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Just Another Channel? This blog links to authors’ blogs, the catalogue & relevant news on the main website
Competition?
Time-Saving 2.0 ,[object Object]
Time-Saving 2.0 ,[object Object],[object Object],[object Object]
Time-Saving 2.0 ,[object Object],... feeds work for competitive intelligence, too
Time-Saving 2.0 ,[object Object],[object Object],[object Object]
Time-Saving 2.0 ,[object Object]

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Finding the Time for Web 2.0

  • 1. Finding the Time Anne Welsh NCVO Publishers’ Forum, March 2008 Make Web 2.0 Work for You
  • 2.
  • 3. Feed Me! Save your customers time and catch them when they’re in a good mood / ready for you ‘ Cookies’ by abielskas, http://www.flickr.com/photos/abielskas/22134354/
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  • 5. Law Library Campaign November 2007
  • 6. *Bookshop* Meets Demand, February 2008
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  • 8. You Make the Data “ Recycle” it for RSS! Excerpt from ‘Dear Publisher, we want RSS now!’, Binary Law, 2 November 2007 http://www.binarylaw.co.uk/index.php/2007/11/02/dear-publisher-we-want-rss-now/
  • 9.
  • 10. Too Technical? Too Political? Image: from ‘Finding Your Life Work’ (1940), http://www.youtube.com/watch?v=jBANGqNZ8_g
  • 11. Blog It! The feed is generated automatically, for free
  • 12. Image: ‘Typewriter Letters’ by Laineys Repertoire, http://www.flickr.com/photos/76283671@N00/184612848/
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  • 17.
  • 18. Just Another Channel? This blog links to authors’ blogs, the catalogue & relevant news on the main website
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