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Marketing Your Library Final 1


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Marketing Your Library Final 1

  1. 1. Marketing Your Library 2.0 Go Where the Users Are Melissa Dessent Chris Kierig Deborah Paige-Jackson LIS 768 Library 2.0
  2. 2. Library Here, There and Everywhere! <ul><li>Setting the Stage </li></ul><ul><li>Library decides to implement 2.0 services </li></ul><ul><li>Form a committee to focus on Library 2.0 in your library from different specialty areas that will most likely be most impacted: </li></ul><ul><ul><li>Information Technology </li></ul></ul><ul><ul><li>Reference </li></ul></ul><ul><ul><li>Circulation </li></ul></ul><ul><ul><li>Readers Advisory </li></ul></ul><ul><li>This will generate interest and ownership from the staff right from the start </li></ul>
  3. 3. Library Here, There and Everywhere! <ul><li>Marketing Plan </li></ul><ul><li>Once the Library 2.0 enhancements are ready to go (installed and pilot tested by committee), it’s time to market the new services! </li></ul>
  4. 4. Audiences <ul><li>Staff </li></ul><ul><li>Current Users </li></ul><ul><li>Potential Users </li></ul>
  5. 5. Audiences <ul><li>Staff </li></ul><ul><ul><li>Get your staff on board </li></ul></ul><ul><ul><li>Generate excitement about new enhancements </li></ul></ul><ul><ul><li>They are your best ambassadors for the new services </li></ul></ul>
  6. 6. Marketing to Staff <ul><li>All Staff Day </li></ul><ul><ul><li>Pre-Event Survey </li></ul></ul><ul><ul><li>Agenda for the day </li></ul></ul><ul><li>Blog on the Intranet </li></ul><ul><ul><li>Ongoing Communication </li></ul></ul><ul><li>Training Opportunities </li></ul><ul><li>Communication in Staff Newsletter </li></ul>
  7. 7. Marketing to Staff – Staff Survey
  8. 8. Marketing to Staff – In-Service Day
  9. 9. Audiences <ul><li>Current Users </li></ul><ul><ul><li>Communicate with your patrons </li></ul></ul><ul><ul><li>Let them know that the library will still offer their regular services, but now there’s even more </li></ul></ul>
  10. 10. Marketing to Current Users <ul><li>Library Website </li></ul><ul><ul><li>Guided Tours </li></ul></ul><ul><li>Newsletter </li></ul><ul><li>Brochure </li></ul><ul><li>Patron Blog on the website </li></ul><ul><li>2.0 Day at the Library </li></ul><ul><ul><li>Agenda for the day </li></ul></ul>
  11. 11. Audiences <ul><li>Potential Users </li></ul><ul><ul><li>Reach out to past users and never-before users </li></ul></ul><ul><ul><li>Let them know that if they haven’t seen the library lately, they haven’t seen the library! </li></ul></ul>
  12. 12. Marketing to Prospective Users <ul><li>Video on YouTube </li></ul><ul><li>Social Networking Site </li></ul><ul><ul><li>My Space, Facebook, etc. </li></ul></ul><ul><li>Community Outreach </li></ul><ul><ul><li>Library Fun Day </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Brochure </li></ul></ul><ul><ul><li>Bookmobile </li></ul></ul><ul><ul><li>Ads in Local Publications or on Local Websites </li></ul></ul>
  13. 13. Conclusion <ul><li>Questions/Discussion </li></ul>