New shaping trends of Marketing in 2013

1. UPCOMING MARKETING
TRENDS 2013
Presented by :Ankit Sawhney-SMBA13012
Lalit Sharma -SMBA13031

2. At a Glance
 Marketing has undergone
more changes during the
past five years than
perhaps the preceding 100
years.
 Today, it isn’t enough to
be tech-savvy and
marketing-smart.
 There’s also a pressing
need to understand the
growing assortment of
opportunities and risks
that confront today’s
enterprise

3. THE DIGITAL WALLET CREEPS
FORWARD
 Google Wallet, Square, Apple,
and others have introduced
electronic payment, loyalty,
and couponing systems
giving rise to an age of Digital
wallet.
 There’s no reason why
businesses should be handing
out punch-out loyalty cards
when they can use customer
analytics to build a loyalty
program that segments their
best customers and markets
to them individually based on
past purchase history

4. BIG DATA GETS REAL
 Big data has beckoned with the
promise of delivering a better
understanding of customers and
the overall business.
 Organizations have started to tear
down data silos and create more
efficient ways to connect all of the
dots that will unlock exponential
gains over the next few years.

5. SOCIAL MEDIA GROWS UP
 The area of reputation
management through social
media is evolving rapidly.
 Many have taken the first step by
focusing on Facebook
likes,twitter,LinkedIn. The next
steps focuses more on yield.
 The goal is to move away from
solely focusing on new customer
acquisition and toward the
retention of existing and best
customers.

6. MOBILITY MATURES
 The Post-PC era has arrived
 Marketers must do a much
better job of optimizing sites
and content for mobile devices
such as iPads, iPhones, and
Android devices.
 The idea is building apps and
developing services that tie
together big data, social media,
geolocation services,
crowdsourcing, and other
initiatives.
 Create a fully integrated
experience for customers,
employees, and partners.

7. FOCUS SHIFT TO “INBOUND
MARKETING”
A type of marketing in which

brands spend resources to create
content, conversations and
valuable resources that draw
customers to their products or
websites without paid
marketing.
 Focus is to spend on amazing
content, beautiful web design
and inbound analytics.
 Expect to see new software, and
upgrades to existing tools, to
help you better manage your
inbound marketing efforts and
prioritize your next steps.

8. THE POWER OF E-ADS
 The intersection of location
awareness, social media, and
mobility is finally delivering the
ability to target customers with
incentives and coupons at the
point of decision-making.
 The companies have started to
realize and shift the focus to the
E-Ads on various social media
platforms in order to encourage
brand promotion & awareness.

9. QR CODES GET REAL
 Marketers have used QR codes
across a wide swath of industries
over the past few years.
 Already, supermarket giant
Tesco has introduced virtual
kiosks at subway stops in Korea
and the U.K. that allow shoppers
to buy items by scanning QR
codes on life-like replicas and
have the items delivered to their
homes.
 With QR codes, creativity is the
limit.

10. REFERENCES
 http://www.cmo.com
 Sam Greengard, Contributing Writer.