1. Create Your Professional Headline – Task 1
First impressions mean everything, especially on LinkedIn, Standout, make it
interesting and enticing.
What is in it for me? Description ► Value ► Keywords
Example
Technology – who cares?
Business Development ► Solving problems working with clients to ensure ….. ► Key
words
Now create yours! Max length 120 characters
2. Summary Builder – Task 2
Opening – padding be humble, I am here to help
Hello and thank you for taking the time to view my profile. I am passionate about
business communication and helping people use social media to generate leads,
drive new business, gather business intelligence and get closer to their customers.
3 great things I do for my clients
►
►
►
What I am looking for
I am looking to help professionals who need a regular flow of new clients, and I am
always happy to build long term win-win relationships with like-minded people.
Personal - Great way to end – yes you are a human being!
Outside of work I am a keen Aston Villa FC fan, enjoy most sports, & roughing it in the
outdoors!
3. Magic Messages
Invitations to connect
Thank you for reaching out to me on Linkedin can I please ask how you
found my profile
Good to connect. I was just wondering what interested you to connect with
me and how I might be able to help?
Regards, Andy
Thanks for accepting my request to connect.
I would love to get an understanding of what you do and where your
current focus is at the moment to see if there a synergy between our two
businesses.
Would you be interested in chatting through some ideas?
Regards, Andy
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I noticed that you have recently viewed my profile and wondered what it
was that interested you and how I might be able to help?
Let me know if you would like to talk about how I can help you use Linkedin
more powerfully
Regards, Andy
4. I am currently looking to reach out to top XXXX and I noticed your profile as
we are member of the same group. With your permission I would like to
connect
Regards, Andy
Trust you are well. My client and friend, XXXX asked to be introduced. I'll
leave you two to connect.
Regards, Andy
Iwonder if you'd be interested in having a chat to see how we
might be able to help each other?
Connecting via groups
I am currently looking to reach out to top [ ] and I noticed your profile as we
are member of the same group [ ] with your permission I would like to send
you an invitation to connect
Asking your first line
I hope you are well we are connected via LinkedIn. I am currently looking to
reach out to [ ] and noticed [ ] is a direct connection of yours. Can you help
me out by connecting me to him?
Always happy to return the favour