2. ON TARGET
National Trends – We are all in this together.
Overview
Advancement, What’s That? – What does it look like?
How Does it Relate to the Mission – Numero uno.
Thomas University Today – How are we doing?
Shifting from Transactional to Transformational Giving –
Developing a philanthropic ethos.
Tigers, Antelopes, and Mice – Shifting priorities.
3. ON TARGET
Scope of Advancement, Development, & Fundraising
Dillion’s Model
ADVANCEMENT
Fundraising
Public
Relations Alumni
Communications Admissions
DEVELOPMENT
Fundraising
Public
Relations Alumni
FUNDRAISING
All activities directly
seeking gifts from
private sources
4. ON TARGET
Interrelationship of Values-Based Philanthropy,
Development, and Fundraising
Grace’s Model
Philanthropy
Based in
values
Development
Uncovers shared
values
Fundraising
Enables
people to act
on their
values
6. ON TARGET
_____ University Mission Statement
_______ University is the school of choice for
students in undergraduate and graduate programs
to prepare for successful careers and responsible
leadership in a rapidly changing and complex world.
The faculty and staff value students’ individual
strengths, capabilities, and will to succeed,
providing the means by which they will
achieve personal and professional
transformation.
7. ON TARGET
Institutional Advancement Mission Statement
Current
The Office of Institutional
Advancement provides for the
development and leadership of
all external constituency
programs including alumni
affairs, development, and
public information to support
the needs of _____ University,
keep connection with our
alumni and promote visibility
of the University within the
community, regionally and
nationally.
Proposal
The Office of Institutional
Advancement is committed
to growing philanthropic
investment from those with a
passion for providing a means
by which students will
achieve personal and
professional transformation.
8. ON TARGET
Alumni club membership and event participation continue
to decline
National Trends
Total giving to education in 2013 was $335.17B
Greater accountability and scrutiny
Ultimate Gifts can take years to decades to come to fruition
Campaigns with a goal of $1B or more, 87% of funds
typically are given by 1% of total donors
The majority of $1M gifts (60 percent) come from donors
who live in the same state or geographic region as the
organization
9. ON TARGET
Rank Institution Amount Raised
1 Emory University $ 204,171,386
2 Georgia Institute of Technology $ 102,716,563
3 University of Georgia $ 85,814,465
4 Georgia Regents University $ 33,893,862
5 Spelman College $ 15,522,390
6 Georgia State University $ 14,700,516
7 Berry College $ 12,886,799
8 Oglethorpe University $ 11,425,950
9 Wesleyan College $ 7,672,892
10 Columbus State University $ 7,271,809
11 Agnes Scott College $ 6,655,594
12 Covenant College $ 6,206,010
13 Georgia Southern University $ 6,047,655
14 Clark Atlanta University $ 4,469,072
15 Kennesaw State University $ 4,198,854
16 Southern Polytechnic State University $ 4,155,050
17 Columbia Theological Seminary $ 3,900,118
18 LaGrange College $ 3,705,449
19 Valdosta State University $ 3,148,092
20 Dalton State College $ 3,141,124
21 Morehouse School of Medicine $ 2,736,169
22 University of West Georgia $ 2,635,406
23 Georgia College & State University $ 2,352,332
24 Andrew College $ 1,989,022
25 Gwinnett Technical College $ 1,607,744
26 College of Coastal Georgia $ 1,592,463
27 Albany State University $ 1,329,807
28 Augusta Technical College $ 1,329,156
29 Fort Valley State University $ 1,187,994
30 Savannah State University $ 1,069,064
31 West Georgia Technical College $ 1,061,516
32 Armstrong Atlantic State University $ 1,026,324
33 Georgia Gwinnett College $ 908,724
Rank Institution Amount Raised
34 Clayton State University $ 837,019
35 Middle Georgia State College $ 714,454
36 Savannah Technical College $ 688,813
37 South Georgia Technical College $ 658,506
38 Georgia Southwestern State University $ 656,686
39 Georgia Perimeter College $ 552,597
40 Darton College $ 488,235
41 Lanier Technical College $ 485,975
42 Wiregrass Georgia Technical College $ 465,128
43 Ogeechee Technical College $ 378,236
44 Southwest Georgia Technical College $ 295,140
45 Okefenokee Technical College $ 293,343
46 Columbus Technical College $ 279,792
47 Middle Georgia Technical College $ 268,299
48 East Georgia College $ 256,841
49 Southern Crescent Technical College $ 229,614
50 Athens Technical College $ 221,664
51 Chattahoochee Technical College $ 211,813
52 Georgia Highlands College $ 205,128
53 Oconee Fall Line Technical College $ 189,607
54 South Georgia State College $ 187,968
55 Gordon College $ 187,883
56 Georgia Northwestern Technical College $ 169,889
57 Atlanta Metropolitan College $ 146,290
58 Georgia Piedmont Technical College $ 125,806
59 Southeastern Technical College $ 124,085
60 Central Georgia Technical College $ 105,259
61 North Georgia Technical College $ 81,061
62 Altamaha Technical College $ 65,803
63 Moultrie Technical College $ 65,428
64 Albany Technical College $ 57,988
2013 VSE Report, Georgia
10. ON TARGET
Five I’s of Fundraising
Identification
Inform
Interest
Involve
Invest
LC Model of Fundraising
Public
Constituents
Leaders
Philanthropists
11. ON TARGET
Dunlop’s Model for Major Giving
Information
Awareness
Understanding
Caring
Commitment
Involvement
Identification
12. ON TARGET
Exchange of
Values
Gifts of
Value
Transactional
Transformational
