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Ads Gone Mobile Advertise on Mobile for Best Results By: Andrew Wells
Do consumers use the mobile web?Mobile advertising is a rapidly growing sector providingbrands, agencies and marketers the opportunity to connectwith consumers on a device they have with them at all times.Mobile marketing has the ability to integrate with cross-mediacampaign plans: TV Print Radio Online Direct MailIn the past year, time spent on the mobile Internet has increased54 percent- Yahoo Mobile Modes
How do these modesoptimize mobile ad’s?Ad Recall and engagement is highest in the shoppingmode Offers an opportunity to introduce consumers to new relevant products while on the goMange and navigate modes Offers high engagement for ads pertinent to the task at handInform and entertain modes High ad recall rates, but [entertain] germane to the surrounding context
Pew Research Centers Case Study “Younger consumers are more likely to use their mobile phones to research a product while in a store or to call a friend, the survey found. 63% of those between 18 and 29 years old did so 59% of those between 30 and 49 years old. As age increased, the percentage decreased. Only 36% of those between 50 and 64 and 24% of those older than 65 used their mobile phones in stores.” -www.internetRetailer.com
What’s to take away?Invest in Mobile Marketing!“Findings show that the growing availability ofsmartphones and other mobile devices hasdramatically changed the shopping experience” AaronW. Smith, Sr. Research Specialist
Mobile MarketingAllows you consistent and direct contact withcustomers, enabling you to establish long termrelationshipsMobile advertisements are easy to create, provideyou with rich media options and are inexpensive. Try it out using Google’s mobile advertising platform: http://www.google.com/ads/mobile/advertisers/There is no need to use paper! Going paperless is a step in the right direction toward becoming a green business Looks appealing to some customers