• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Ads Gone Mobile
 

Ads Gone Mobile

on

  • 591 views

 

Statistics

Views

Total Views
591
Views on SlideShare
545
Embed Views
46

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 46

http://blog.activengage.com 38
http://www.activengage.com 8

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://www.autolenders.com/uploads/marquee_mobile.jpg- picture

Ads Gone Mobile Ads Gone Mobile Presentation Transcript

  • Ads Gone Mobile Advertise on Mobile for Best Results By: Andrew Wells
  • Do consumers use the mobile web?Mobile advertising is a rapidly growing sector providingbrands, agencies and marketers the opportunity to connectwith consumers on a device they have with them at all times.Mobile marketing has the ability to integrate with cross-mediacampaign plans: TV Print Radio Online Direct MailIn the past year, time spent on the mobile Internet has increased54 percent- Yahoo Mobile Modes
  • Mobile Modes
  • How do these modesoptimize mobile ad’s?Ad Recall and engagement is highest in the shoppingmode Offers an opportunity to introduce consumers to new relevant products while on the goMange and navigate modes Offers high engagement for ads pertinent to the task at handInform and entertain modes High ad recall rates, but [entertain] germane to the surrounding context
  • Pew Research Centers Case Study “Younger consumers are more likely to use their mobile phones to research a product while in a store or to call a friend, the survey found. 63% of those between 18 and 29 years old did so 59% of those between 30 and 49 years old. As age increased, the percentage decreased. Only 36% of those between 50 and 64 and 24% of those older than 65 used their mobile phones in stores.” -www.internetRetailer.com
  • What’s to take away?Invest in Mobile Marketing!“Findings show that the growing availability ofsmartphones and other mobile devices hasdramatically changed the shopping experience” AaronW. Smith, Sr. Research Specialist
  • Mobile MarketingAllows you consistent and direct contact withcustomers, enabling you to establish long termrelationshipsMobile advertisements are easy to create, provideyou with rich media options and are inexpensive. Try it out using Google’s mobile advertising platform: http://www.google.com/ads/mobile/advertisers/There is no need to use paper! Going paperless is a step in the right direction toward becoming a green business Looks appealing to some customers