1. Anand Vishwanath - Cover Letter
Hi,
Greetings!!!
Being Creative and Entrepreneurial is my strength. Love to Take Challenges. Same I have started Replicating in Home Credit
(www.homecredit.co.in ) European MNC For Consumer Finance for Past 6 Months in setting up entire business operations
(Start up) Regional Centre at Gujarat, starting from scratch to 80 Lacs in within 3 Months operations, building Sustainable
Business, hiring, setting up processes, minimizing Risks, maximizing Profitability. This was India's one of Best Rollout till date.
Prior to this I was Associated with Colgate Palmolive and Godfrey Phillips for 4.5 Years in Channel Sales Handling General
Trade, Modern Trade across Andhra Pradesh and Telangana, building and Strengthening Business in Distribution Level,
Starting from CFA to Distributor Management, Wholesale and Retail Channel, Key Accounts Channel &end store, filling up the
Gaps and increasing the productivity. This was possible by skills of exceptional Planning, Leadership and Management
Abilities. Taking command of Operation or a Project and guiding it to new performance level along with the Systematic
approach is my Greatest Strength.
My Experience Encompasses the Skills of Channel Management, Dealer Management, General / Modern Trade, Resource
Management, Sales Management, Category Management, Revenue Growth which has given profitable Results becomes my
greatest Asset. Proactive management of crucial external relationships allowed me to increase revenue at greater heights.
I know that my proven leadership skills, strong commitment to high ethical and professional standards, and flexibility in
devising proactive responses to competitions would allow me to make a significant contribution to the team where I would be
employed. I would welcome the chance to discuss my qualifications with you in greater detail. I know that you are busy, and
have many applications to review. If you wish to schedule a meeting, please let me know. In the meantime, please know that I
appreciate your time for consideration.
The Sales project makes me to be stationed along with the entire team in a hotel in each City for entire Business setup and then
move to next city and so on. Last 5 months I couldn’t take a leave and my family cannot be accommodated and hence looking
for a change anywhere in India for long term association
Current CTC -15 Lacs (66% Fixed & 33% Variable)
Expected CTC – As per the Norm of the organization
Notice Period:- Can join in 7 Days
Sincerely,
Anand Vishwanath
Manager Rollout,
Home Credit India
9000034141

2. Anand Vishwanath CV
Email: 3vanand@gmail.com, Mobile: +91 9000034141
Profile Synopsis
 Professional with 5 years of experience in New Business Development, Channel Management,, FMCG – General Trade,
Modern Trade, Distributor Management - Urban / Rural and Team Management.
 Direct Team Handling -3 district sales Managers and 4 Senior Executives Cross Functional, and team of 80+ executives
 Key Accountabilities – Setting up Business across cities, Channel Management, General Trade, Modern Trade,
Dealer/Distributor Management and Resource Management.
 Proficient at Strategizing plans for Sales Development, Channel Management – General Trade & Modern Trade,
working towards enhancing business volumes & growth to achieve KPI’s.
 Managing Multiple Product Categories.
 Expertise in Planning and Developing New Geographies, both Urban & Rural, executing GTM strategy, focusing on
Sales & Distribution plans, Consumer Acquisition, Brand Merchandising for accelerating growth & excelling in the
desired goals.
 Excellent Communication – Spoken / Written, Good Inter-personal skills.
 Strong Leadership Skills & Proven Ability to Manage Team
Core Competencies
Business Development:
 Developing & executing effective Sales plans, designed to ensure achievement of agreed SLA’s.
 Planning & Implementing competitive strategies and promotional activities for developing & expanding market share
towards the achievement of revenue & profitability targets.
 Consistent initiatives on building strong customer base in the area of operation, aiming to become the most preferred
company to deliver excellent services.
 Ensure Team is trained to be effective in the market for implementation of various initiatives and generate actions for
achievement of desired goals
 Create environment for motivating the Team, to perform through the thick and thin of the business environment.
 Immaculate focus on Process Orientation
Channel & Distribution Management:
 Appointing and monitoring Channel partners; implementing effective business strategies to maximize sales,
accomplishment of revenue and collection targets.
 Harness the ability of Sales Team & Channel Partners to deliver on qualitative and quantitative parameters
 Responsible for achieving Sales Targets through Effective Distribution Channel, Increasing SKU,S, Increasing depth
and widths of Distribution.
 Responsible to training Sales Team for Selling Skills, Implementation of activations and GTM Strategies in Market
Team Management & Efficiency:

3.  Recruiting, Leading, Training & Monitoring the performance of all in the team, to ensure efficiency in sales / related
operations.
 Conducting Planning & Review meets for achieving Region objectives and designing/streamlining processes to ensure
seamless functioning of all operations.
HOME CREDIT INDIA PRIVATE FINANCE LIMITED Jan 2015 till date
Manager Rollout – Reporting to - Sr. Vice-president Rollout
Roles & Responsibilities Being Handled As Rollout Manager:
 Setting up of Regional center – Gujarat & Multiple Branches across Gujarat State
 Handling Team of 3 DSM, 4 Senior Executives Cross functional
 Starting entire operations including, City boundary Mapping, Outlet Mapping, Sales development, Hiring, Outlet
Acquisitions
 Identifying market hubs, Appointing Dealers and building distribution Base
 Responsible for delivering business targets with Team of District Sales Managers and Sales Associates
 Appointing new Dealers Across City for Business expansion
 Designing a strategy for stabilizing new City Launch by working towards Process setup and effective business
strategies
 Constantly work towards building “Best In Class” Service Levels for both Dealer and Customer
GODFREY PHILLIPS INDIA LIMITED June 2014 To Nov 2014
Assistant Manager Modern Trade – Telangana and Andhra pradesh
Roles & Responsibilities Being Handled As Assistant Sales Manager:
 Gain entry in New Accounts, plan adequate resources & budgets for achieving Org. Goals.
 Responsible for business forecasting, tracking and coordinating with Sales executives
 Identify & evaluate market trends, gather information on Competition, to build strategies for growth.
 Plan Sales Promotional Activities at the TRADE and CONSUMER level. .
 Plan and Conduct Business Reviews by Account on Monthly Basis.
 Guide and Lead the team to follow Availability, Visibility and Freshness norms in the market.
COLGATE PALMOLIVE INDLA LTD July 2010 to June 2014
Customer development Officer –
 Developing Retail Channel Distribution through General Trade, Modern trade, Distributors & CFA Agents
 Worked in all Karimnagar, Nizamabad, Adilabad, Medak, Nellore, Tirupati & Hyderabad Regions for 3 years
 Managed Team of 12 Merchandisers, 23 Distributors and 78 Sales Man.
 Responsible for Business development, Coverage Expansion
 Understand Market Requirement and Channelize sales through different RE’s
 Coaching, Mentoring and building strong Effective Sales Team for business growth
 Signing on new product launch, Sales Promotion, Point of Purchase & Evaluating Information on Competition and
Market Research
Accomplishments
 Build Business in Tea Category and doubled the Volume within 3 Months
 Sales Oriented System Alignment which gave consistent Business
 4th
Fastest Growing Zone in 2012 & also in 2013
 3RD
Fastest growth in Tooth brush Category across South – Award
 Best in Class Shopper Engagement Programs in Hyderabad

4.  Started Village Coverage Expansion of 2k-5k Population towns and work on Hub and spoke model of Distribution
Education
 POST GRADUATE – Masters of Business Administration – University of Hyderabad, Hyderabad – 2010, 7.75 CGPA
 Graduate – Bachelors of Science – Osmania University – 2007 - 76%, 10+2 - 81%, 10TH
- 84%
 Proficient in Computers – MS Office.