Apresentação Lourdes Casanova | OIS 2011 | Seminário - 23/11

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Apresentação feita por Lourdes Casanova, co-leader do projeto "InnovaLatino", da INSEAD, no seminário do Open Innovation Seminar 2011, que ocorreu dia 23/11.

Apresentação feita por Lourdes Casanova, co-leader do projeto "InnovaLatino", da INSEAD, no seminário do Open Innovation Seminar 2011, que ocorreu dia 23/11.

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  • 1. Innovalatino, Fostering Innovation in Latin America Lourdes Casanova 23 November 2011 OPEN INNOVATION SAO PAULO L. Casanova
  • 2. Recent Publications www.innovalatino.org www.globallatinas.orghttp://www.iadb.org/intal/intalcdi/PE/2009/03415.pdf L. Casanova
  • 3. Agenda1. The New Reality2. Emerging Multinationals3. Reverse Innovation4. The Brazil and Latin American paradox5. Innovalatino: Where Latin America can lead L. Casanova
  • 4. ‘La década prodigiosa’22 August 2011 L. Casanova
  • 5. Agenda1. The New Reality2. Emerging Multinationals3. Reverse Innovation4. The Brazil and Latin American paradox5. Innovalatino: Where Latin America can lead L. Casanova
  • 6. L. Casanova
  • 7. Numbers are Growing: 115 = 23% (FORTUNE 2011) RECORD IPOs 2010Brazilian state oil company Petrobras raised $70 billion (September 2010)General Motors$22.1 billion (November 2010)The Agricultural Bank of China raised $22.1 billion (July 2010) L. Casanova
  • 8. GDP/companies in Fortune (2011)140 16.000.000 14.000.000120 12.000.000100 10.000.000 80 8.000.000 60 GDP (millions ofUS$) 6.000.000 Companies 40 4.000.000 20 2.000.000 0 0 L. Casanova
  • 9. Agenda1. The New Reality2. Emerging Multinationals3. Reverse Innovation4. The Brazil and Latin American paradox5. Innovalatino: where Latin America can lead L. Casanova
  • 10. Reverse Innovation: Frugal L. Casanova
  • 11. NEW GEOGRAPHY OF GLOBAL INNOVATION In Goldman Sachs 2010 Casanova L.
  • 12. Innovation• Adoption of new ideas, products, production processes, marketing methods, and business models. • Efficiency is not enough• Innovation is key for countries to enhance sustainable growth and social well-being.• Private sector as part of the solution and NATIONAL CHAMPIONS are key L. Casanova
  • 13. Agenda1. The new reality2. Emerging Multinationals3. Reverse Innovation4. The Brazil and Latin America paradox5. Innovalatino: Where Latin America can lead L. Casanova
  • 14. Celebrating Innovation L. Casanova
  • 15. Celebrating Innovation: Mobile Technology 140 120 100 80 60 40 20 0 Pa D Sa na ic ru Ni ico Pa la Ur la a Ec e Ho or Ve ay a as Gu ma p. a Co ay il ca Co via r EC re il bi do az e gu a Pe Re i d u ur Ch Ri gu ex zu nt em m Ko na li ua ug Br O ra lva nd Bo ne ge ra M lo a an ca at st Ar in El m Do I nte rne t us e r Mobi l e s ubs cri be rs I nte rne t us e rs La ti n Ame ri ca Mobi l e s ubs cri be rs La ti n Ame ri caSource: L. Casanova based on The World Telecommunication/ICT Indicators Database.International Telecommunication Union. www.itu.org (2009) for InnovaLatinoa L. Casanova
  • 16. R&D Expenditure as a Share of GDPin %, 2006 or latest available Latin America and OECD, selected countries Ecuador(2003) 0,1 Paraguay(2005) 0,1 Peru(2004) 0,1 Venezuela(2005) 0,2 Colombia(2001) 0,2 Bolivia(2002) 0,3 Panama(2005) 0,3 Uruguay(2002) 0,3 Costa Rica(2004) 0,4 Argentina 0,5 Mexico(2005) 0,5 Chile(2004) 0,7 Brazil(2005) 0,8 Latin America* 0,35 OECD* 1,83 Greece 0,5 Poland 0,6 Portugal(2005) 0,8 Turkey 0,8 Hungary 1 Spain 1,2 Korea 3,2 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5Source: World Development Indicators. Compiled by OECDDev for InnovaLatino L. Casanova
  • 17. Patent Applications to European office(2005 or latest available year, by country of residence applicant) Venezuela 0 Costa Rica 1 Source: OECD Patent Database, 2009. El Salvador 1 Compiled by OECDDev for InnovaLatino Guatemala 1 Peru 1 Uruguay 1 Ecuador 3 Panama 6 Colombia 6 Chile 10 Argentina 11 Mexico 79 Brazil 237 Latin America* 27 OECD* 2767 Portugal 49 Greece 56 Poland 71 Hungary 90 Turkey 149 Spain 695 Korea 3943 0 500 1000 1500 2000 2500 3000 L. Casanova 3500 4000 4500
  • 18. High Technology exports as % of totalmanufacturing exports (2007 or latest available) Panama 0.1 Honduras 1.2 Source : World development indicators, Dominican Rep.(2001) 1.3 compiled by OECDDev for InnovaLatino Peru 2.1 Venezuela(2006) 2.6 Colombia 2.9 Uruguay 3.1 Guatemala 3.5 El Salvador 3.5 Nicaragua 4.5 Bolivia 4.7 Paraguay 6.4 Argentina 6.6 Chile(2006) 6.7 Ecuador 6.7 Brazil 12.4 Mexico 17.1 Costa Rica(2006) 44.7 Latin America* 7.2 OECD* 16.5 Turkey 0.4 Poland 3.8 Spain 5.2 Greece 8.2 Portugal 8.6 Hungary 25.2 Korea 33.5 0 10 20 30 L. Casanova 40 50
  • 19. Source: The New Geography of Global Innovation Goldman Sachs 2010 L. Casanova
  • 20. Agenda1. The New Reality2. Emerging Multinationals3. Reverse Innovation4. The Brazil and Latin American paradox5. Innovalatino: Where Brazil and Latin America can lead L. Casanova
  • 21. L. Casanova
  • 22. InnovaLatino• Celebrating Innovation • Innovation for development from an emerging market perspective• The innovation ecosystem/country • Institutions: FINEP (Brazil) • Large companies: Petrobras • SMEs: TOTVS• Broadening types of innovation, beyond R&D and patents: • Product: Ethanol • Marketing (Havaianas) and branding (Peruvian cuisine) • Business model Innovation: ‘pre-paid’ mobile, mobile applications • Social Innovation: CDI (Brazil) L. Casanova
  • 23. Key Messages•A national vision: government funding and leading: Mobilização Empresarial para a Inovaçao (MEI) •Institutions (universities) + private sector + government•Focus on certain sectors: Natural Resources, Agriculture, Tourism, IT •A special focus on SMEs•Balance economic innovation with social inclusion and sustainability•Private sector needs to invest in innovation•People: Leadership L. Casanova
  • 24. Celebrate and Inspire• Need for supranational innovation systems• Internationalization as a source of knowledge• Tell your story: Green and ‘mobile apps’ • Green and ‘mobile’ Olympic Games L. Casanova