Apresentação feita por Lourdes Casanova, co-leader do projeto "InnovaLatino", da INSEAD, no seminário do Open Innovation Seminar 2011, que ocorreu dia 23/11.

1. Innovalatino, Fostering Innovation in Latin
America
Lourdes Casanova
23 November 2011
OPEN INNOVATION
SAO PAULO
L. Casanova

2. Recent Publications
www.innovalatino.org www.globallatinas.org
http://www.iadb.org/intal/intalcdi/PE/2009/03415.pdf L. Casanova

3. Agenda
1. The New Reality
2. Emerging Multinationals
3. Reverse Innovation
4. The Brazil and Latin American
paradox
5. Innovalatino: Where Latin
America can lead
L. Casanova

4. ‘La década prodigiosa’
22 August 2011
L. Casanova

5. Agenda
1. The New Reality
2. Emerging Multinationals
3. Reverse Innovation
4. The Brazil and Latin
American paradox
5. Innovalatino: Where
Latin America can lead
L. Casanova

6. L. Casanova

7. Numbers are Growing: 115 = 23% (FORTUNE 2011)
RECORD IPOs 2010
Brazilian state oil company Petrobras raised $70 billion (September 2010)
General Motors$22.1 billion (November 2010)
The Agricultural Bank of China raised $22.1 billion (July 2010) L. Casanova

8. GDP/companies in Fortune (2011)
140 16.000.000
14.000.000
120
12.000.000
100
10.000.000
80
8.000.000
60 GDP (millions ofUS$)
6.000.000 Companies
40
4.000.000
20
2.000.000
0 0
L. Casanova

9. Agenda
1. The New Reality
2. Emerging
Multinationals
3. Reverse Innovation
4. The Brazil and Latin
American paradox
5. Innovalatino: where
Latin America can lead
L. Casanova

10. Reverse Innovation: Frugal
L. Casanova

11. NEW GEOGRAPHY OF GLOBAL INNOVATION
In Goldman Sachs 2010 Casanova
L.

12. Innovation
• Adoption of new ideas, products, production processes,
marketing methods, and business models.
• Efficiency is not enough
• Innovation is key for countries to enhance sustainable growth and
social well-being.
• Private sector as part of the solution and NATIONAL
CHAMPIONS are key
L. Casanova

13. Agenda
1. The new reality
2. Emerging Multinationals
3. Reverse Innovation
4. The Brazil and Latin America
paradox
5. Innovalatino: Where Latin
America can lead
L. Casanova

14. Celebrating Innovation
L. Casanova

15. Celebrating Innovation: Mobile Technology
140
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I nte rne t us e rs La ti n Ame ri ca Mobi l e s ubs cri be rs La ti n Ame ri ca
Source: L. Casanova based on The World Telecommunication/ICT Indicators Database.
International Telecommunication Union. www.itu.org (2009) for InnovaLatinoa
L. Casanova

16. R&D Expenditure as a Share of GDPin %, 2006 or
latest available Latin America and OECD, selected countries
Ecuador(2003) 0,1
Paraguay(2005) 0,1
Peru(2004) 0,1
Venezuela(2005) 0,2
Colombia(2001) 0,2
Bolivia(2002) 0,3
Panama(2005) 0,3
Uruguay(2002) 0,3
Costa Rica(2004) 0,4
Argentina 0,5
Mexico(2005) 0,5
Chile(2004) 0,7
Brazil(2005) 0,8
Latin America* 0,35
OECD* 1,83
Greece 0,5
Poland 0,6
Portugal(2005) 0,8
Turkey 0,8
Hungary 1
Spain 1,2
Korea 3,2
0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5
Source: World Development Indicators. Compiled by OECDDev for InnovaLatino L. Casanova

17. Patent Applications to European office
(2005 or latest available year, by country of residence applicant)
Venezuela 0
Costa Rica 1 Source: OECD Patent Database, 2009.
El Salvador 1 Compiled by OECDDev for InnovaLatino
Guatemala 1
Peru 1
Uruguay 1
Ecuador 3
Panama 6
Colombia 6
Chile 10
Argentina 11
Mexico 79
Brazil 237
Latin America* 27
OECD* 2767
Portugal 49
Greece 56
Poland 71
Hungary 90
Turkey 149
Spain 695
Korea 3943
0 500 1000 1500 2000 2500 3000
L. Casanova
3500 4000 4500

18. High Technology exports as % of total
manufacturing exports (2007 or latest available)
Panama 0.1
Honduras 1.2
Source : World development indicators,
Dominican Rep.(2001) 1.3 compiled by OECDDev for InnovaLatino
Peru 2.1
Venezuela(2006) 2.6
Colombia 2.9
Uruguay 3.1
Guatemala 3.5
El Salvador 3.5
Nicaragua 4.5
Bolivia 4.7
Paraguay 6.4
Argentina 6.6
Chile(2006) 6.7
Ecuador 6.7
Brazil 12.4
Mexico 17.1
Costa Rica(2006) 44.7
Latin America* 7.2
OECD* 16.5
Turkey 0.4
Poland 3.8
Spain 5.2
Greece 8.2
Portugal 8.6
Hungary 25.2
Korea 33.5
0 10 20 30 L. Casanova
40 50

19. Source: The New Geography of Global Innovation Goldman Sachs 2010 L. Casanova

20. Agenda
1. The New Reality
2. Emerging Multinationals
3. Reverse Innovation
4. The Brazil and Latin American
paradox
5. Innovalatino: Where Brazil
and Latin America can lead
L. Casanova

21. L. Casanova

22. InnovaLatino
• Celebrating Innovation
• Innovation for development from an emerging market perspective
• The innovation ecosystem/country
• Institutions: FINEP (Brazil)
• Large companies: Petrobras
• SMEs: TOTVS
• Broadening types of innovation, beyond R&D and patents:
• Product: Ethanol
• Marketing (Havaianas) and branding (Peruvian cuisine)
• Business model Innovation: ‘pre-paid’ mobile, mobile applications
• Social Innovation: CDI (Brazil)
L. Casanova

23. Key Messages
•A national vision: government funding and leading:
Mobilização Empresarial para a Inovaçao (MEI)
•Institutions (universities) + private sector + government
•Focus on certain sectors: Natural Resources,
Agriculture, Tourism, IT
•A special focus on SMEs
•Balance economic innovation with social inclusion and
sustainability
•Private sector needs to invest in innovation
•People: Leadership L. Casanova

24. Celebrate and Inspire
• Need for supranational innovation
systems
• Internationalization as a source of
knowledge
• Tell your story: Green and ‘mobile
apps’
• Green and ‘mobile’ Olympic
Games
L. Casanova