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Alicia's Cupcake Story
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Alicia's Cupcake Story

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What I learned about my habits while researching and developing Refleta.

What I learned about my habits while researching and developing Refleta.


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  • Spent approximately $237 for the year 2010 in cupcakes
  • Discovered that I could have eliminated 5 pounds in the year, if I gave up my cupcake habit
  • Transcript

    • 1. The Back Story
    • 2. It Started With a Cupcake
    • 3. Where Data LeadsAn intern was helping me organize my finances when he commented, “You sure like cupcakes.”I turned to him, “How did you know that?”
    • 4. It Seems it Was Obvious Number of Trips, Amount Spent at Each Vendor 14 $18.00 $16.00 12 $14.00 10 $12.00 8 $10.00Number of Trips Average Amount To Vendor Spent at Vendor 6 $8.00 $6.00 4 $4.00 2 $2.00 0 $0.00 Karas Batter Bakery American Lillys Yogurt That Takes Patisserie Susiecakes Cupcakes Cupcake the Cake Phillippe
    • 5. And Interesting Percentage of Trips By Day of Week Sunday Friday Saturday 13% 7% 6% Thursday 17% Monday 7%Wednesday 17% Tuesday 33%
    • 6. There Were Trends Number of Trips, Amount Spent By Day of Week 12 $16.00 $14.00 10 $12.00 8 $10.00Number of Trips Average Amount 6 $8.00 On Day Spent on Day $6.00 4 $4.00 2 $2.00 0 $0.00 Saturday Sunday Monday Tuesday Wednesday Thursday Friday
    • 7. Over Time Number of Trips by Month 54.5 43.5 3 2.5 2 1.5 1 0.5 0
    • 8. Frequency Frequency of Trips To Vendors By Time of Year1110 9 8 Karas Cupcakes 7 Batter Bakery 6 American Cupcake 5 Lillys Yogurt That Takes the Cake 4 Patisserie Phillippe 3 Susiecakes 2 1 0 Jan-Apr May-Aug Sept-Dec
    • 9. Geography Mattered
    • 10. Why it Could Matter Cupcakes in Dollars$90.00$80.00$70.00$60.00$50.00$40.00 Cupcakes in Dollars$30.00$20.00$10.00 $0.00 Jan Feb Mar April May June July Aug Sep Oct Nov Dec
    • 11. Why it Mattered Cupcakes in Pounds2.001.801.601.401.201.00 Cupcakes in Pounds0.800.600.400.200.00 Jan Feb Mar April May June July Aug Sep Oct Nov Dec
    • 12. Key Conclusions• I bought cupcakes mostly on Tuesdays• One location accounted for 40% of my purchases• I consumed over 5lbs in cupcakes! Gross! Data can tell us a lot, but it only hints at the Why? When I started asking Why? I hit on a solution for reducing my cupcake consumption. Find out what I did at AliciaMorga.com