The Back Story
It Started With a Cupcake
Where Data LeadsAn intern was helping me organize my finances when he commented, “You sure like cupcakes.”I turned to him,...
It Seems it Was Obvious                            Number of Trips, Amount Spent at Each Vendor                  14       ...
And Interesting                       Percentage of Trips By Day of Week                                                  ...
There Were Trends                            Number of Trips, Amount Spent By Day of Week                  12             ...
Over Time           Number of Trips by Month 54.5  43.5  3 2.5      2 1.5      1  0.5       0
Frequency               Frequency of Trips To Vendors By Time of Year1110 9 8                                             ...
Geography Mattered
Why it Could Matter                                         Cupcakes in Dollars$90.00$80.00$70.00$60.00$50.00$40.00       ...
Why it Mattered                                       Cupcakes in Pounds2.001.801.601.401.201.00                          ...
Key Conclusions• I bought cupcakes mostly on Tuesdays• One location accounted for 40% of my purchases• I consumed over 5lb...
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Alicia's Cupcake Story

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What I learned about my habits while researching and developing Refleta.

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  • Spent approximately $237 for the year 2010 in cupcakes
  • Discovered that I could have eliminated 5 pounds in the year, if I gave up my cupcake habit
  • Alicia's Cupcake Story

    1. 1. The Back Story
    2. 2. It Started With a Cupcake
    3. 3. Where Data LeadsAn intern was helping me organize my finances when he commented, “You sure like cupcakes.”I turned to him, “How did you know that?”
    4. 4. It Seems it Was Obvious Number of Trips, Amount Spent at Each Vendor 14 $18.00 $16.00 12 $14.00 10 $12.00 8 $10.00Number of Trips Average Amount To Vendor Spent at Vendor 6 $8.00 $6.00 4 $4.00 2 $2.00 0 $0.00 Karas Batter Bakery American Lillys Yogurt That Takes Patisserie Susiecakes Cupcakes Cupcake the Cake Phillippe
    5. 5. And Interesting Percentage of Trips By Day of Week Sunday Friday Saturday 13% 7% 6% Thursday 17% Monday 7%Wednesday 17% Tuesday 33%
    6. 6. There Were Trends Number of Trips, Amount Spent By Day of Week 12 $16.00 $14.00 10 $12.00 8 $10.00Number of Trips Average Amount 6 $8.00 On Day Spent on Day $6.00 4 $4.00 2 $2.00 0 $0.00 Saturday Sunday Monday Tuesday Wednesday Thursday Friday
    7. 7. Over Time Number of Trips by Month 54.5 43.5 3 2.5 2 1.5 1 0.5 0
    8. 8. Frequency Frequency of Trips To Vendors By Time of Year1110 9 8 Karas Cupcakes 7 Batter Bakery 6 American Cupcake 5 Lillys Yogurt That Takes the Cake 4 Patisserie Phillippe 3 Susiecakes 2 1 0 Jan-Apr May-Aug Sept-Dec
    9. 9. Geography Mattered
    10. 10. Why it Could Matter Cupcakes in Dollars$90.00$80.00$70.00$60.00$50.00$40.00 Cupcakes in Dollars$30.00$20.00$10.00 $0.00 Jan Feb Mar April May June July Aug Sep Oct Nov Dec
    11. 11. Why it Mattered Cupcakes in Pounds2.001.801.601.401.201.00 Cupcakes in Pounds0.800.600.400.200.00 Jan Feb Mar April May June July Aug Sep Oct Nov Dec
    12. 12. Key Conclusions• I bought cupcakes mostly on Tuesdays• One location accounted for 40% of my purchases• I consumed over 5lbs in cupcakes! Gross! Data can tell us a lot, but it only hints at the Why? When I started asking Why? I hit on a solution for reducing my cupcake consumption. Find out what I did at AliciaMorga.com

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