1. Differences Between Kerrang! And TOTPs magazine Demographic and psychographic detail of how Kerrang and Top of the Pops contrast against the common conventions of their target audience. VS

2. Although both magazines are catered to a young audience, there are clear indications through the use of linguistics, colour schemes and artists featured between a young (pre-teen) audience based magazine and an adolescent catered magazine. Gender distinction is highly apparent in obvious imagery codes from everything to layout and linguistics, particularly evident in such subjective remarks like “Phwoar”- featured on the cover of Top of the Pops magazine. Gender distinctions have similar codes and conventions that are applied to determine age distinction. Kerrang is mainly catered to target socialized heterosexual, male tendencies. However, they tend not to subjectify the opposite gender in terms of sexuality, unlike Top of the Pops magazine. This could be due to several factors- one being that due to the older readership they may just be more concerned with music, rather than sexuality- unlike a ‘ladsmag’ where all socially heterosexual male criterias are met with a variety of featured stereotypical hobbies and interests, particularly the portrayal of conventionally attractive women being provocatively suggestive. Thus, it suggests Kerrang is more serious about the music topic in comparison. Another possible reason is that due to the alternative music industry being widely dominated by males, portraying a majority of men would not be sexually relevant to straight males. Finally, it could just be that Kerrang are trying to socialize men to be more respectable in terms of female appearance, whereas Top of the Pops could be trying to liberate young girls into finding it socially acceptable to also judge a man by his external appearance. As shown in the previous research pie charts, Kerrang dedicated pages to reviews and gig listings, whereas Top of the Pops were more concerned with promoting fashion related products. This could indicate overall that one readership group (TOTPs) are more concerned with mainstream popular culture, whereas Kerrang is catered for a more specialized yet popular subculture. Although the latter may appear as an extreme niche market in comparison to Top of the Pops, Kerrang’s market is actually highly profitable due to the common alternative culture interests of majority urban-living, male teenagers.

3. Kerrang is mainly catered to target socialized heterosexual, male tendencies. However, they tend not to subjectify the opposite gender in terms of sexuality, unlike Top of the Pops magazine. This could be due to several factors- one being that due to the older readership they may just be more concerned with music, rather than sexuality- unlike a ‘ladsmag’ where all socially heterosexual male criterias are met with a variety of featured stereotypical hobbies and interests, particularly the portrayal of conventionally attractive women being provocatively suggestive. Thus, it suggests Kerrang is more serious about the music topic in comparison. Another possible reason is that due to the alternative music industry being widely dominated by males, portraying a majority of men would not be sexually relevant to straight males. Finally, it could just be that Kerrang are trying to socialize men to be more respectable in terms of female appearance, whereas Top of the Pops could be trying to liberate young girls into finding it socially acceptable to also judge a man by his external appearance. As shown in the previous research pie charts, Kerrang dedicated pages to reviews and gig listings, whereas Top of the Pops were more concerned with promoting fashion related products. This could indicate overall that one readership group (TOTPs) are more concerned with mainstream popular culture, whereas Kerrang is catered for a more specialized yet popular subculture. Although the latter may appear as an extreme niche market in comparison to Top of the Pops, Kerrang’s market is actually highly profitable due to the common alternative culture interests of majority urban-living, male teenagers.