1. Dan’s Story

2. Meet Dan $

3. Pains $ Business

4. Customers

5. Looking Closer Advertising Campaign

6. Waste Fayette Lexington That’s 40 Counties. 100+ miles

7. Buyers Fayette Out of 40 Counties…… Lexington 51% of families making $200K+ live in Fayette County.

8. So Dan had a thought... If the majority of my customers come from Fayette County… And more than half of the market’s high-income homes are in Fayette County… Why am I advertising in 40 counties?

9. Great Question Dan

10. Dan talked to John from Insight Media

11. Success Sales Costs

12. How?

13. Movie Making Fayette Lexington

14. All of Dan’s commercials were funneled to Fayette, where his consumers are. Fayette Lexington

15. Dan’s Commercial Dan’s Commercial

16. What does Insight Media mean to Dan?

17. The Right Buyer Insight delivered Dan more buyers, rather than shoppers, increasing business. Maximum Value Wasted advertising was eliminated by funneling Dan’s message to the communities and networks that mattered most. Continued Growth With a more efficient advertising campaign, Dan’s business will continue to grow while also keeping advertising costs down.

18. Peace of Mind More time on the golf course ...and less time worrying about his advertising campaign. …

19. If you’re like Dan, Let’s talk … 859.422.1800 www.powerofcable.com