1. CORPORATE TRAINING INDUSTRY ON THE RISE
PROVIDED BY: AIMIA BUSINESS LOYALTY STRATEGY TEAM
HEAVY INVESTMENTS IN TECHNOLOGY, MANUFACTURING INDUSTRY
$62 BILLION
TRAINING
SPENT TOWARD TRAINING
MARKETING IN THE U.S.
20%
IN 2012
TRANSFORMING LEARNING TO BE SOCIAL
50%
Large companies spent just over $46,000 on average in
2012 - 3X spend of two years ago
goes to technology, tools,
coaching, and other
“non-instructor led”
solutions
• Combine formal course with learner discussion forum
• Connect novices with experts through directories
• Foster continuous learning environments
AIMIA’S APPROACH TO
PERFORMANCE IMPROVEMENT
2012
* Mature organizations
spend 34 percent more
than companies at the
lowest maturity level.
$706
average
company
spend
per learner
$867
COMPANY SPEND
PER LEARNER IN
$706
TRAINING SPEND
$867*
mature
organization
spend
per learner
Source: The Corporate Learning Factbook 2013, Bersin by Deloitte, May 2013
PREPARING PEOPLE TO SUCCEED…
Aimia’s approach to performance improvement
includes a focus on Mastery, going beyond “training”
to develop integrated strategies to address your needs
and drive measurable results
Insights and
Program Design
Communications
Mgt /
Calculation
Awards
Fulfillment
REWARDING THOSE WHO EXCEL…
Performance is enhanced when Mastery initiatives
are combined with Recognition and Reward
programs to create positive engagement through
Appreciation and Achievement
FOR MORE INFORMATION, CONTACT SAMANTHA.DECKER@AIMIA.COM
Measurement
Analysis