Want more customers, spending more money, making you more profit? Then here is your trio of success for maximising retail profit!

1. Maximising Retail Profit
The Retail Revolution Programme
@GrowMyProfit
#RRP

2. Challenges and Opportunities
Challenges
 Fewer People in town
centres
 More people shopping
online
 Higher costs
 Convenience Shopping
in supermarkets
 People with less
disposable income
Opportunities
 Less hurried service
and more time to spend
with each customer
 Personalised and social
shopping experience in
your shop.
 Technology can be your
friend in lowering costs.
 Quality and value from
you.

3. The trio of success
Profit Pyramid
Which
departments
are most
successful?
Which products
contribute the
most?
Hot Spots
We will create
a 'hot spots'
map of your
shop showing
which area of
floor space
brings you the
most profit.
ATV
"Do you want
fries with
that?" How
service, not
sales can
increase your
ATV

4. Your Profit Pyramid
Your products
and services are
the foundations to
your pyramid.
Each product at the
bottom of the pyramid
supports the profit flow up
to your top line.
Know your product
profitability.
Profit Pyramid
Company Profit
Departments
Products /
Services

5. Ingrid’s Bakery Profit Pyramid

6. Your Hot Spots
Your shop layout
is more than just
looking pretty.
Understanding customer
flow and hotspots through
your shop can literally
increase profits overnight
Use your security
footage.

7. Ingrid’s Bakery Hot Spots
Bread
Displa
y
Pastrie
s
Display
Cake
Displa
y

8. Average
Transaction Values
Use service not
sales to increase
customer spend.
Calculating your ATV
weekly means you are
focused on driving up
average customer spend
which will directly affect
your turnover.
Stick this weeks ATV on
a note next to every till
point.

9. STOP!
Promise yourself
that you will
NEVER again
offer x% off!
Taking a percentage off
your sales price reduces
your profit by more than
the amount you are
discounting the price and
its CRAZY!
Be more creative with
your offers.

11. Thank-you
@GrowMyProfit
For more information about the full
programme
visit
www.growmyprofit.co.uk/RR
P