An online brand can flourish or fail at the hands of its management and the effect on its following. Building a following is challenging, maintaining a following is even more work. Followers are fickle.

1. Agency Entourage
3311 Oak Lawn, Suite 250
Dallas, TX 75219
p 214.296.2019 f 214.559.0256
www.agencyentourage.com
Why Email Marketing?
Maintaining constant contact with the people that matter.
An online brand can flourish or fail at the hands of its management and the effect
on its following. Building a following is challenging, maintaining a following is
even more work. Followers are fickle.
Keeping followers in the loop is a vital step to any organizationʼs success.
Personalization of information is important. An organization is responsible for
delivering news and information to their audience.
Now that you have a captive audience, how do you reel them in?
Outreach must be targeted and personal. Blogging must be informative and
interesting. Updates on social networking sites are limited to 100 words or less
and website updates alone will not draw enough attention to matter.
So how do you get the bulk of your information out to your target audience?
Email Marketing.
Email marketing efficiently hand delivers your message through email
newsletters, high-impact email promotions, entailed updates and email event
invitations. Email marketing also conjures audience feedback through online
surveys and questionnaires. Feedback and research lead to targeted strategies
built to produce.
Email marketing is popular. In fact, the Direct Marketing Association reports that
4 out 5 competitive companies use direct email as part of their marketing mix.
Extensive study has been performed to identify the elements successful
headlines producing higher open rates and the essentials of a response worthy
email campaign. Professional SEO specialists are schooled in the art of
communicating a result-driven email marketing campaign.
Activation of a well-planned email marketing campaign has the strength to launch
a product into orbit, bring thousands of people to a website and put you on the
map. Email marketing is pointed and it is powerful.
info@agencyentourage.com | www.agencyentourage.com | 214.296.2019