A quick look at an old-fashioned method to build your business: the PHONE---and a reminder as to why it can be the ultimate tool in connecting with your prospects and networking contacts.
3. And WHY The Phone?
Too much unsolicited email
Too much focus on digital
Too few opportunities for interpersonal contact
(aka connection!)
4. When To Use The Phone
Us the phone when responding to a “cyber-
introduction” rather than sending an email.
Prospects appreciate the personal touch
You won’t get lost in spam
You’ll stand apart from the competition
5. When To Use The Phone
Make it a point to go through your database and
reach out and call 5-10 people per week.
Even if you cannot make contact, a well crafted
voice mail message can create/continue your
relationship
6. When To Use The Phone
Use the phone to give GOOD news. A call has so
much more impact.
Use the phone to give BAD news. You have the
ability to soften the blow and to better gauge
the recipient’s response.
8. I Don’t Wanna Call
A phone call starts a conversation between 2
individuals, not unlike sitting down and having a
beer. The difference:
No eye contact
No body language
No visual cues
No beer
9. Get Past The Fear
Practice what you plan to say (at least in your
head)
Prepare what you want to communicate
Position a mirror by the phone
Smile
Pay attention to tone, manner & inflection
Tape record your end of the conversation. (Play it
back. How do you sound?)
10. Next Steps
Select 5 networking contacts to call.
Develop your prospecting list for the upcoming
month. Schedule time to reach out by
telephone. (If you don’t calendar the time it will
NEVER happen.)
Record your results and progress.
Ask for feedback and assistance if you are
having difficulties.