Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
 
Monday, October 3, 2011
<ul><li>Stepping into the creative person’s shoes </li></ul><ul><li>is difficult.  </li></ul><ul><li>Here, we are going to...
Warm up I <ul><li>Write the roman letter IX </li></ul><ul><li>Make six out of this.  </li></ul><ul><li>There can be more t...
Who am I - Twenty years after SIBM? <ul><li>I am Sonali Brahma - MBA in Mktg from SIBM.  </li></ul><ul><li>12 years experi...
Serious Fun <ul><li>Before we start, let me make a few things clear. </li></ul><ul><li>1. I will not let anyone enter the ...
  Activity # 1: Brand test <ul><li>Identify which brand do these signature lines belong to: </li></ul><ul><li>We try harde...
  What is the  BIG IDEA  here?
Jaagore Happy Dent Palace  Monday, October 3, 2011
Identify the main message in these ads. Monday, October 3, 2011
Monday, October 3, 2011
 
 
 
 
 
Activity # 2: Brand yourself <ul><li>Make a list of 3 of your strengths </li></ul><ul><li>Pick the strongest </li></ul><ul...
Monday, October 3, 2011 Happy thinking!
Upcoming SlideShare
Loading in …5
×

1 15th june cutting the ice with creativity

283 views

Published on

Published in: Business, Technology
  • Be the first to like this

1 15th june cutting the ice with creativity

  1. 2. Monday, October 3, 2011
  2. 3. <ul><li>Stepping into the creative person’s shoes </li></ul><ul><li>is difficult. </li></ul><ul><li>Here, we are going to master this. </li></ul>Monday, October 3, 2011
  3. 4. Warm up I <ul><li>Write the roman letter IX </li></ul><ul><li>Make six out of this. </li></ul><ul><li>There can be more than one correct answer </li></ul><ul><li>You get 5 min. </li></ul>Monday, October 3, 2011
  4. 5. Who am I - Twenty years after SIBM? <ul><li>I am Sonali Brahma - MBA in Mktg from SIBM. </li></ul><ul><li>12 years experience in advertising, writing, lesser experience in marketing </li></ul><ul><li>Creative Consultant to many MNC and Indian brands like Philips, </li></ul><ul><li>Thermax. Mother’s Recipe, Nirlep, Sandvik Asia, Bajaj Tempo (Force), etc. </li></ul><ul><li>Creative Director at Seagull Advertising – Mumbai, Pune; and earlier in Triton Communications </li></ul><ul><li>Specialize in ideating and writing for diverse media - print, Internet, radio </li></ul>Monday, October 3, 2011
  5. 6. Serious Fun <ul><li>Before we start, let me make a few things clear. </li></ul><ul><li>1. I will not let anyone enter the class 5 minutes after the said time </li></ul><ul><li>2. I do not entertain mobile phones, nor laptops in the class </li></ul><ul><li>3. Please pay attention. You may take down important notes. </li></ul>Monday, October 3, 2011
  6. 7. Activity # 1: Brand test <ul><li>Identify which brand do these signature lines belong to: </li></ul><ul><li>We try harder </li></ul><ul><li>Finger lickin’ good </li></ul><ul><li>A diamond is forever </li></ul><ul><li>The uncola </li></ul><ul><li>For everything else there is a </li></ul><ul><li>Applying thought </li></ul>
  7. 8. What is the BIG IDEA here?
  8. 9. Jaagore Happy Dent Palace Monday, October 3, 2011
  9. 10. Identify the main message in these ads. Monday, October 3, 2011
  10. 11. Monday, October 3, 2011
  11. 17. Activity # 2: Brand yourself <ul><li>Make a list of 3 of your strengths </li></ul><ul><li>Pick the strongest </li></ul><ul><li>Make three company (agency) names out of it </li></ul><ul><li>Support it with a tagline </li></ul>
  12. 18. Monday, October 3, 2011 Happy thinking!

×