Marketo is a marketing automation company that has experienced explosive growth in customers and revenue since 2008. It takes a data-driven approach to marketing by making fact-based decisions on program investments. Marketo focuses on opening the top of the funnel as wide as possible while prioritizing sales time on likely buyers. It leverages various types of content and social media to boost campaigns. Marketo also emphasizes nurturing and scoring leads in the middle of the funnel to identify win-ready leads for sales. It tracks the full revenue cycle using analytics to prove marketing's impact on revenue. Key takeaways include using content and influence marketing, focusing on the entire revenue cycle, ensuring fit and interest for leads, and using analytics to make