Discover our selection of advertising media cases for July 2013: the best of creativity in communications operations worldwide.

1. CASE STUDIES OF THE MONTH
JULY 2013

2. Each week, we select and feature a media case made to promote a creative operation or
a campaign of communication in a particular section of our site
LAST MONTH WE HAD

3. Agencies
Mediacom, USA
Åkestam.holst, Sweden
JWT, Singapore/Philippines
Publicis, Italy
Brands
Volkswagen
Swedish Post
Cream Silk
Orphea
Business Sectors
Cars
Shipping Services
Cosmetics/Hygiene
Household
Media/Channels
Outdoor
Gaming
Sponsoring
Stunt
This month, discover the following…
JULY 2013

4. CARS
An underwater shark observation
vehicle was constructed in the
shape of a Beetle model
SEE THE COMPLETE CASE
Branded content at its best- using a shark, to promote a Beetle.
Over the years the Volkswagen Beetle has
grown to become synonymous with
women-both young and old. In order to
regenerate interest in the Beetle from a
male perspective and to gain a larger
portion of the male drivers market –
Volkswagen alongside Discovery and
marine biologists created “The Beetle
Shark Cage”…
JULY 2013

5. POSTAL SERVICES
The quest to deliver precious packages
on behalf of Swedish Post
SEE THE COMPLETE CASE
A mobile app that actually makes you mobile!
Swedish Post claims it is the „safest
shipping company‟ -but safe is boring so
they created a new mobile app called “Do
you have Sweden‟s safest hands?” where
users were challenged to deliver a
package from A to B to enhance the
company‟s image
The game was devised to make the
concept as real as possible…
JULY 2013

6. COSMETICS/HYGIENE
Hair was instrumental in the
production of a concert in a Manila
mall composed by a human hair
quartet.
SEE THE COMPLETE CASE
“The hair is the richest ornament of women”. Not only. Think outside the
box
Cream Silk; a hair product yearned to
prove to its market that it did in fact make
hair stronger and to overshadow it
competitors who recite similar claims.
A “Human hair Quartet” had the horse hair
that is usually used in their bows replaced
with that of a human (shampooed and
conditioned with “Cream Silk” naturally)…
JULY 2013

7. Flying insects were the unlucky
victims of a giant billboard trap
SEE THE COMPLETE CASE
Insects find themselves in a sticky situation whilst travelling through Milan…
Orphea Insect Spray needed to prove to its
audience, the effectiveness of its spray for
killing insects and devised a cunning plan to
do so.
Italian insects were the unlucky victims of a
giant billboard trap- which had the Orphea
insecticide sprayed on it on a busy Milan
street …
JULY 2013
HOUSEHOLD

8. AdForum.com provides easy and unfettered access to a vast library of nearly 140,000
pieces of creative work spanning all media types. Each
month, approximately 1,000 of the latest and greatest ads from around the
globe are added, many directly from award show organizers who partner
with AdForum or from agencies themselves.
JULY 2013
AdForum Creative library makes it a breeze to analyze creative
trends from around the world, get inspired, view the competition, and
facilitate numerous strategic and creative discussions throughout the
year. It provides agency teams (creative, account, media) with the most
convenient way to stay on top of the latest, save their favorite ads in
personal and customizable online folders, and even have the option of
downloading some ads in high-quality format for presentations.
ABOUT US
SEE MORE

9. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
(To see last month’s selection, click HERE)
JULY 2013