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HPMC 2013 - Microsoft Avanade

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Accenture the Netherlands
Accenture the Netherlands

This document discusses using data and technology to understand customers better through their demographics, intent, and moments, and reaching them through mobile, web, and location. It also talks about delivering customized experiences, using tools like CRM, analytics, and data to test innovations, experiment, measure results, and share learnings.

Business
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Know Reach your the customer customer Deliver the experience
Cloud
Open Retail Retail Living Street Room Mobile Web
Know Reach your the customer customer Deliver the experience
CRM Analytics Data Market Demographics Intent Moment Network Demographics
Testing Ground Prototype Innovation Process Experiment Measure Share Replicate
HPMC 2013 - Microsoft Avanade
HPMC 2013 - Microsoft Avanade
HPMC 2013 - Microsoft Avanade

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HPMC 2013 - Microsoft Avanade

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Know Reach your the customer customer Deliver the experience
  • 7.
  • 9.
  • 10. Open Retail Retail Living Street Room Mobile Web
  • 11. Know Reach your the customer customer Deliver the experience
  • 12. CRM Analytics Data Market Demographics Intent Moment Network Demographics
  • 13. Testing Ground Prototype Innovation Process Experiment Measure Share Replicate