Personal Information
Organization / Workplace
United Kingdom, London United Kingdom
Occupation
Strategic Planner chez Young & Rubicam
Industry
Advertising / Marketing / PR
About
One of the people who really helped me to understand the true meaning of strategy was a boxer.
But you would not call him a typical boxer...
In fact, this man did not box. He danced. He surprisingly had no boxing techniques whatsoever. To everyone’s amusement, he would leave his arms down at his sides, leaving himself defenseless in the ring. He was not a good puncher either. He indeed never relied on the strength of his arms. He was therefore what most boxing professionals would call : a failure.
His weaknesses led him to use his imagination and think outside of the box to win his fights. He knew that big and powerful boxers grow physically and mentally tired to chasing a light man th...
Tags
digital strategy
digital
marketing
customisation
innovation
digital activation
e-shopping
strategy
levi's
digital media
storytelling
advergaming
marketing and advertising
benchmark
strategic planning
e-commerce
digital ecosystem
luxury
écosystème digital
brand planning
iscom
roland garros
stratégie
marque
objet connecté
See more
- Presentations
- Documents
- Infographics
Creating a portfolio on instagram
edward boches
•
9 years ago
Forces of Change & The Importance of Narrative
Ogilvy
•
10 years ago
The Brand Gap
coolstuff
•
17 years ago
Death To Bullshit
Brad Frost
•
11 years ago