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Kpi & measurement strategy - AT Internet - jump 2012
- 2. KPI & MEASUREMENT STRATEGY
BACK TO BASICS
PART 4 OF TRILOGY
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 3. AGENDA
AT Internet
Guide to a successful Measurement Strategy
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 4. AT INTERNET – ONLINE BUSINESS INTELLIGENCE
WHO WE ARE
15 years experience
3,500+ customers worldwide
350,000+ sites measured
150+ employees worldwide
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 5. AT INTERNET
WHAT OUR CUSTOMERS SAY
“AT Internet reference clients indicate
the highest level of overall satisfaction of
the vendors in this evaluation.
AT Internet reference clients reported
the lowest likelihood of considering
switching vendors.”
"The Forrester WaveTM : Web Analytics, Q4 2011" - Forrester Research, Inc. 6th October 2011
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 8. 1. CONDUCT A MATURITY ASSESSMENT
ACTUAL LEVEL Strategy
Vs
TO ACHEIVE
Tool Team
Use Process
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 9. 1. CONDUCT A MATURITY ASSESSMENT
STRATEGY TEAM PROCESS USE TOOL RESULTS
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 10. 1. CONDUCT A MATURITY ASSESSMENT
ACTUAL
LEVEL Strategy
Client Level To acheive Vs
TO ACHEIVE
Strategy 2,92682927 3
Team 4,57894737 3
Tool Team
Process 3,9625 3
Use 3,1 3
Tool 3,0979021 3
Use Process
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 11. 2. KNOW YOUR CRITICAL SUCCESS FACTORS
CRITICAL SUCCESS FACTOR
Is a critical factor or activity required for
ensuring the success of a company or
an organisation
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 12. 3. SET SMART OBJECTIVES
S pecific €
M easurable €
A chievable€
R ealistic €
T imely
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 13. 4. CARRY OUT KPI WORKSHOP
“ KPI can be either a count or ratio […] it is infused with business
strategy and therefore the set of appropriate KPIs typically differs
between site and process types. ”
Source : www.digitalanalyticsassociation.org (« Big Three definitions » Ver. 1.0)
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 14. 5. KPI & KPI METRICS
Conversion
Frequency, Recency
Acquisition vs. retention
Acquisition
Engagement Conversion Retention
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- 15. 6. CREATE A DASHBOARD / SCORECARD
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- 16. 7. NO ‘ABSOLUTE NUMBERS’ PLEASE
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 18. 9. SHARE IT!
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 19. 10 KAIZEN - CONTINUOUS IMPROVEMENT
ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012