Short sample of projects for which I did the art direction.

1. Meer Met Minder
‘Meer Met Minder’ A Dutch organization which facilitates
tailored advice for energy saving in homes and offices.
What did we do?
Design, advice, coordination & production of Trade Fair
Booths as well as full scale events.

2. Siemens
‘Siemens Audio Technology’
What did we do?
Design, art direction & production of a full scale event.
In a partnership with poet | farmer we designed a concept
for a launch of a brand new product line in the hearing aids
industry. The campaign for Siemens was selected as 10 best
ever world wide.

3. L’Oréal
L’Oréal Netherlands and Germany
What did we do?
Art direction & Production of product lanches
For the past 12 years we have been designing and producing
launches for almost every possible product L’Oréal puts on
the market. From small ‘internal’ launches to the bigger press
events.

4. Villeroy & Boch
What did we do?
Art direction & Production of an event for the restyled
showroom in Utrecht, The Netherlands

5. International Film Festival Rotterdam
What did we do?
Since 1999 we have been involved in the Art direction &
Production of the festivals interior design.

6. Nickelson Netherlands
What did we do?
For one of the fastest growing Dutch clothing brands we’ve
been closely involved in all Nickelsons interior design and
production of trade fair booths.

7. Woondag Drechtsteden
What did we do?
For the past 4 years GenG design has been the design &
production team for this regional event.
A to Z production.