Powerpoint presentation by Chris Doyle, E.W. Scripps newspapers vice president for content, presented at the "Building the new model" panel of the APME Conference, Oct. 20, 2010, at the Poynter Institute in St. Petersburg, Fla.

1. APME Conference, Oct. 2010
Chris Doyle, VP Content
E.W. Scripps Co.

2. Easter Island statues (moai) – Photo: Ian Sewell (Gnu Free DL 1.2) Creative Commons

3. A little psychology…
“Whenever we seek to avoid the responsibility for our
own behavior, we do so by attempting to give that
responsibility to some other individual or
organization or entity. But this means we then give
away our power to that entity.”
M. Scott Peck

4. The Future of News
www.scrippsnews.com/projects/scripps-future-news
“We know a great deal more about the causes of
physical disease than we do about the causes of
physical health.” M. Scott Peck

5. The Process
www.youtube.com/user/
scrippsnewspapers
www.knoxstudio.com/video/confab
/august2010/
Vision and
Key Strategic Initiatives

6. Strategic Vision
“Our business is dedicated to serving and building
communities through the innovative creation and
exchange of quality news coverage, information and
watchdog journalism across multiple media.”

7. Four INTERSECTING Groups

8. Scripps Multimedia Fellowships
Extra help for newsroom and online leaders
• 2-3 (Decided based on budget) FTE’s per property
• Primarily MMJ’s, Content Editors and Online Producers; other skill
sets have been identified based on needs assessment
Limited duration
• Most positions will be funded by the Newspaper Division for up to
six months, coinciding with the time editors and site managers are
being asked to work on project teams. Five mid-career positions
will be funded for up to 12 months
Shared recruiting and onboarding
• Recruiting of entry-level positions will be centralized. Properties
will be responsible for recruitment of mid-career (Content Editor)
positions. Editors and site managers will make final decisions on
all hires through the program

9. Directors of Strategy
"If we know exactly where we're going, exactly how to
get there, and exactly what we'll see along the way,
we won't learn anything. " M. Scott Peck
“We cannot solves life’s problems except by solving
them.” M. Scott Peck

10. Directors of Strategy
"If we know exactly where we're going, exactly how to
get there, and exactly what we'll see along the way,
we won't learn anything. " M. Scott Peck
“We cannot solves life’s problems except by solving
them.” M. Scott Peck