APIs and the Growing Influence of Developers
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APIs and the Growing Influence of Developers

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In the June 2010 session of API Meetup, enterprise strategist and thought leader Geva Perry presented on APIs and the growing influence of developers in the enterprise, the new frictionless......

In the June 2010 session of API Meetup, enterprise strategist and thought leader Geva Perry presented on APIs and the growing influence of developers in the enterprise, the new frictionless business model, software delivery models and more. As we head into 2011, Geva's presentation is more relevant then ever. You can read more of his work at http://gevaperry.typepad.com/.

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Transcript

  • 1. APIs and the GrowingInfluence of Developers Geva Perry http://ThinkingOutCloud.com http://Twitter.com/GevaPerry
  • 2. Remove Friction
  • 3. Frictionless• Zero-Touch• Bottom-Up • Business Users • Developers
  • 4. Customer Acquisition
  • 5. Customer Acquisition• Remove All Barriers, for example:
  • 6. Customer Acquisition• Remove All Barriers, for example:• Self-educate
  • 7. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service
  • 8. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing
  • 9. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial
  • 10. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial• Easy signup
  • 11. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial• Easy signup• Smart warnings and alerts
  • 12. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial• Easy signup• Smart warnings and alerts• Out-of-the-box integration
  • 13. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial• Easy signup• Smart warnings and alerts• Out-of-the-box integration• Easy product delivery
  • 14. High-Touch Open Source CloudAdoption-Driven Customer Acquisition Ecosystem
  • 15. Software Delivery
  • 16. It’s a spectrum. Sort of. Professional Services• CDs• Download• Physical Appliance• Virtual Appliance• Internal Cloud• External Cloud• Dedicated Hosting• Software-as-a-Service via Client• Software-as-a-Service via GUI• Software-as-a-Service via API• Add-on/Plugin/Extension
  • 17. PTB’s Tale
  • 18. Twitter API = 3 x Twitter.com
  • 19. API Count onProgrammableWeb
  • 20. Thank Youhttp://ThinkingOutCloud.comhttp://twitter.com/GevaPerry