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APIs and the GrowingInfluence of Developers              Geva Perry      http://ThinkingOutCloud.com      http://Twitter.co...
Remove Friction
Frictionless• Zero-Touch• Bottom-Up • Business Users • Developers
Customer Acquisition
Customer Acquisition• Remove All Barriers, for example:
Customer Acquisition• Remove All Barriers, for example:•   Self-educate
Customer Acquisition• Remove All Barriers, for example:•   Self-educate•   Self-service
Customer Acquisition• Remove All Barriers, for example:•   Self-educate•   Self-service•   Flexible pricing
Customer Acquisition• Remove All Barriers, for example:•   Self-educate•   Self-service•   Flexible pricing•   Free trial
Customer Acquisition• Remove All Barriers, for example:•   Self-educate•   Self-service•   Flexible pricing•   Free trial•...
Customer Acquisition• Remove All Barriers, for example:•   Self-educate•   Self-service•   Flexible pricing•   Free trial•...
Customer Acquisition• Remove All Barriers, for example:•   Self-educate•   Self-service•   Flexible pricing•   Free trial•...
Customer Acquisition• Remove All Barriers, for example:•   Self-educate•   Self-service•   Flexible pricing•   Free trial•...
High-Touch   Open Source       CloudAdoption-Driven Customer Acquisition             Ecosystem
Software Delivery
It’s a spectrum. Sort of.    Professional Services•   CDs•   Download•   Physical Appliance•   Virtual Appliance•   Intern...
PTB’s Tale
Twitter API = 3 x Twitter.com
API Count onProgrammableWeb
Thank Youhttp://ThinkingOutCloud.comhttp://twitter.com/GevaPerry
APIs and the Growing Influence of Developers
APIs and the Growing Influence of Developers
APIs and the Growing Influence of Developers
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APIs and the Growing Influence of Developers

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In the June 2010 session of API Meetup, enterprise strategist and thought leader Geva Perry presented on APIs and the growing influence of developers in the enterprise, the new frictionless business model, software delivery models and more. As we head into 2011, Geva's presentation is more relevant then ever. You can read more of his work at http://gevaperry.typepad.com/.

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  • Transcript of "APIs and the Growing Influence of Developers"

    1. 1. APIs and the GrowingInfluence of Developers Geva Perry http://ThinkingOutCloud.com http://Twitter.com/GevaPerry
    2. 2. Remove Friction
    3. 3. Frictionless• Zero-Touch• Bottom-Up • Business Users • Developers
    4. 4. Customer Acquisition
    5. 5. Customer Acquisition• Remove All Barriers, for example:
    6. 6. Customer Acquisition• Remove All Barriers, for example:• Self-educate
    7. 7. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service
    8. 8. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing
    9. 9. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial
    10. 10. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial• Easy signup
    11. 11. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial• Easy signup• Smart warnings and alerts
    12. 12. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial• Easy signup• Smart warnings and alerts• Out-of-the-box integration
    13. 13. Customer Acquisition• Remove All Barriers, for example:• Self-educate• Self-service• Flexible pricing• Free trial• Easy signup• Smart warnings and alerts• Out-of-the-box integration• Easy product delivery
    14. 14. High-Touch Open Source CloudAdoption-Driven Customer Acquisition Ecosystem
    15. 15. Software Delivery
    16. 16. It’s a spectrum. Sort of. Professional Services• CDs• Download• Physical Appliance• Virtual Appliance• Internal Cloud• External Cloud• Dedicated Hosting• Software-as-a-Service via Client• Software-as-a-Service via GUI• Software-as-a-Service via API• Add-on/Plugin/Extension
    17. 17. PTB’s Tale
    18. 18. Twitter API = 3 x Twitter.com
    19. 19. API Count onProgrammableWeb
    20. 20. Thank Youhttp://ThinkingOutCloud.comhttp://twitter.com/GevaPerry
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