1. Brand- Is a symbol, word, or name
that represents a organization or
product.

2. Brand Name
• A word, or numbers presenting a brand.

3. Trademark
• It’s a device that identifies ownership of a
brand or trademark legally.

4. Brand Equity
• Is the value a brand has beyond its benefits

5. The generic brand does not carry a company, manufacture brand is
owned by the producer.
GENERIC BRAND VS.
MANUFACTURER BRAND

6. 5 ways too develop a Brand Name
• Own a attribute- Do something no one else
would think of.
• Promote your special heritage- Get your product
known.
• Be different- Do things differently from everyone
else.
• Creativity- Be creative do a lot of different things
and neat things.
• Be a expert- Know what your doing, be really
good at it.

7. Licensing
• Giving permission for the use of your product.

8. Sponsorships vs. Endorsements
• Endorsements- supporting the arts won;
showing someone wearing the product
• Sponsorship- showing responsibility for the
product over a period of time.