This presentation outlines some of the basic things businesses need to think about when developing a social media strategy. The emphasis is placed on ensuring all activity is focussed on making the business more successful. The idea is to be good at business and understand these new promotional channels rather than just creating followers, friends and likes for the sake of it. We believe in being honest, open and consistent in what is being promoted and would always advise clients to maximise the quality of their product or service ahead of spending time on marketing gimmicks.

1. Social Media Engagement
presentation by Peter Kerr

2. The goal is to increase
trade because of social
media.

3. Social media is all about
people having
conversations online
and sharing things.

6. Anytime...Anyplace...Anywhere

7. So what?

8. It’s a
fundamental
shift from
traditional
marketing
methods ...
It is a
fundamental
shift away from
traditional
marketing
methods

9. New marketing influences
- Only 18% of TV ads generate positive ROI
- 90% of people who can skip ads do
- The average person is exposed to 3000
advertising messages a day
- Only 14% of people trust adverts
- 78% of people trust recommendations of other
consumers
- 14% vs 78%... no brainer

10. A revolution doesn't happen when
people create new tools...
...it happens when society
adopts new behaviours

11. A shift from
monologue
to dialogue

12. ... of
‘speaking at’
your
audience ...

13. ... to
‘speaking
with’
them

14. ... which
encourages
participation

15. ... and allows
them to
engage with
you ...

18. To sum it all up then

19. Decide who should be responsible and
ensure they understand what’s expected

20. Ensure all profiles
are kept up-to-
date and be
responsive to
comments or
questions from
your customers

21. Part, if not all, of your
audience is using it and if
you’re not engaging them,
your competitors will

22. Recommended approach
-Listen
-Interact
-Influence
-Convert

23. If want to chat about how 8020 can help
you develop a digital marketing strategy
that is aligned to your business email
Peter at peter.kerr@8020rules.com or
visit www.8020rules.com