Credentials 7N60 Communicatie
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Credentials 7N60 Communicatie

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  • 1. 7N60 CommunicatieCredentials / 2013
  • 2. Who We Are7N60 Communicatie [67 communications] is a full-service PRand communication agency founded in 2001 by DamarisBeems. We have our office and showroom in Weesp, nearAmsterdam. The company is fully independent and owned bythe partners Damaris Beems and Hans Faber.............................................................................................................
  • 3. Partners & networkDamaris Beems, Managing Partner and Director,studied French at the University of Amsterdam andholds a post-graduate degree in Journalism fromErasmus University Rotterdam. After completing herstudies Damaris worked as a journalist for Dutch dailynewspaper De Volkskrant, reporting for severaldepartments including the economics department. Herbroad experience in journalism was gained working forDutch radio and TV (e.g. Veronica News Radio and theKRO network), magazines (SER Bulletin, Psychologie andIntermediair) and newspapers. In 2001 she started theagency with clients such as Google Benelux, Nike andBugaboo. So when was she born? Indeed, 1967.Hans Faber, Partner and Director, joined 7N60Communication in 2005. After earning a degree fromthe School for Journalism in Utrecht, Hans began hiscareer as a reporter for Dutch financial daily HetFinancieele Dagblad. He went on to work for DeVolkskrant, also as a business Reporter. After sevenyears of journalism he started working for Nike, wherehe spent eight years in various communicationpositions. In his final years at Nike, Hans was SeniorManager ofCorporate Communications for the EMEA region,responsible for internal and corporatecommunications and issue management.Hans was also a member of the CorporateResponsibility management team of Nike EMEA. Hehas an extensive media network.We have a small staff, but a large network of free-lancers, creative people, event managers, etc. Weare used to work directly with our clients,sometimes in close collaboration with anadvertising or event agency. If we don’t have theknowledge in-house, we can recommend a partnerto help our clients.Our name? 7N60 is a phonetic spelling variation ofthe number 67 in Dutch..................................................................................................
  • 4. Office & ShowroomWeesp, near Amsterdam............................................................................................................
  • 5. Where We Make a DifferenceSo where do we make a difference? Most of our clients wouldsay it’s our commitment. We like to put ourselves in theirposition and we are used to looking at a new product, serviceor problem from a different angle. We continuously askourselves: what would a journalist find interesting about this?And answer this question without harming the brandproposition. In fact, we’re helping building the brand.7N60 Communicatie is based in Holland, but we are used towork in an international environment.............................................................................................................
  • 6. Current clientsPatagonia Outdoor sporting goods Product and Corporate PR + creating brand awarenessGenpact Business processes Media relations in the NetherlandsFacebook Social network (crisis)-communication, spokesmanship and PR - BeneluxPCI Groep BV Office supplier PR supportNOC*NSF Sport federation Communication strategy & execution Veilig Sport KlimaatSchoevers Education PR and communication + Branding CEOToyota Cars PR and campaign supportUSG People Employment services Corporate newsletter, copy and communications supportUSG Professionals USG People brand Supported launch of this new brand PR-wise + Media trainingSecretary Plus Interim & recruiting PR, communications support and copyCED Damage experts PR and communications support and online copyMMIT Lead management Communication strategy & executionLife Goals NGO Media monitoring
  • 7. What We DoWe cover a variety of areas:Media production (papers, magazines, websites etc.)Media trainingNew product and/or service launchesCopywriting: press releases, newsletters, leaflets, ghost writing, etc.Crisis communication and managementOrganizing press eventsPress relationsActivating sports sponsorships through free publicity............................................................................................................
  • 8. Fields of ExpertisePersonal BrandingContent PR / MarketingCopy writingMedia TrainingInternal CommunicationSpokesmanship and Crisis communicationOnline CommunicationSportsMedia productions............................................................................................................
  • 9. Content marketing / PRTelling stories rather than selling products or services...........................................................................................MMIT // AdformatieFacebook // NRC HandelsbladSchoevers // VolkskrantGenpact // Banking Review
  • 10. Content Marketing / PR...........................................................................................Rollz Motion // VolkskrantJoolz // QuotePatagonia // Het Financieele Dagblad
  • 11. Personal brandingHelping CEO’s, directors and other people with how to present themselvestowards media and figure out ‘their story’. As it’s about personal branding,we keep it personal............................................................................................Joyce Steenveld // CEO Schoevers
  • 12. Spokesmanship and crisis communicationAddressing media on behalf of a brand or company, also in times of crisis............................................................................................Facebook // “Facebookrellen” // September 2012
  • 13. Internal communicationInternal communication is very important, in smaller and largerorganizations. We help clients with internal newsletters, blogs, intranet,etc. to keep colleagues inspired and aligned............................................................................................USG People // Monthly internalnewsletter // Ghostwriting forCEOUSG People // Business principles 2013Nike // REM // Intranet for regions Afrika, Middle East, Turkey and RussiaNike // eMag // Employee Magazine focussing on diversity and inclusion
  • 14. Copy writingWith a history in journalism, we love to write.Press releases, interviews, ghost-writing, annual reports, website texts.........................................................................................Secretary Plus // Connected // Interviews and copyTechnicum // Kwestie van Kracht // Interviews and copy
  • 15. Copy writing.........................................................................................Vakcollege // School guide Vakcollege Groep// Annual Report // Copy
  • 16. Copy writing.........................................................................................USG People // Annual report 2009 // concept, copy and product coordinationUnique // French interview with
  • 17. Media TrainingPreparing people for specific interviews or situations or working onpresence towards media in general............................................................................................Arno Lubron // Director Facebook BeneluxJoyce Steenveld // CEO SchoeversLuc Delany // Facebook London // Press Conference Organ donationMedia Training in our office
  • 18. SportsFrom product PR for gear and clothing to developing campaigns for sportsfederations.........................................................................................Sole Tech // Het Parool // PR launch new hqPatagonia // Outdoor Gear and Apparel // Product PROnze Scheids, Mijn Held // Veilig Sport Klimaat, NOC*NSF //Campaign to raise awareness among athletes about the role of the referee
  • 19. Sports.........................................................................................Stichting Life Goals // Homeless Cup, Street Cup and Career CupKNVB // Girl’s and Women’s Football // Girlz Veilig Uit & Thuis // Toyota and VVN Campaign // PRMeer dan Voetbal // PR
  • 20. Online CommunicationBeing online is very important.We sent out Press Releases via e-mail and Smart.PR and monitor theoutcomes.........................................................................................Press release in e-mail can contain tekst, photos, attachments and videosSent via e-mail and comes with monitoring toolsSocial media release to spread online
  • 21. Online CommunicationSocial Media is here to stay. We manage Twitter, Facebook, and LinkedInaccounts for our clients and as a company we are very active on socialmedia as well..........................................................................................Twitter // Rollz Motion Twitter // Veilig Sportklimaat Facebook // Schoevers
  • 22. Media productionsFor Stichting Meer dan Voetbal we made several editions of De Voorzet, anewspaper about corporate responsibility projects in the world of football.7N60 was responsible for copy, lay-out and project management.7N60 supported the football federation with the ‘Tijd voor Sport’ initiativeand other communication projects. We made several newspapers to informclubs about social projects..........................................................................................
  • 23. (Some) Highlights............................................................................................................Nike Netherlands // presenting Dutch football outfit // February 2006Veilig Sportklimaat // Winner campaign ‘Onze Scheids, Mijn Held’ // February2013Cool Cat clothing company // Lady Gaga Look-a-like competition // June 2011Meer dan Voetbal Launch with prime minister Balkenende // 2010Volkswagen Facebook Fanwagen // Facebook contest // April 2012
  • 24. Contact7N60 CommunicatieNieuwstad 100 D1381 CE WeespThe Netherlands+31 294 490690Facebook.com/7N60Communicatiewww.7N60communicatie.nlDamaris@1967ers.nlHans@1967ers.nl............................................................................................................