2. Who We Are
7N60 Communicatie [67 communications] is a full-service PR
and communication agency founded in 2001 by Damaris
Beems. We have our office and showroom in Weesp, near
Amsterdam. The company is fully independent and owned by
the partners Damaris Beems and Hans Faber.
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3. Partners & network
Damaris Beems, Managing Partner and Director,
studied French at the University of Amsterdam and
holds a post-graduate degree in Journalism from
Erasmus University Rotterdam. After completing her
studies Damaris worked as a journalist for Dutch daily
newspaper De Volkskrant, reporting for several
departments including the economics department. Her
broad experience in journalism was gained working for
Dutch radio and TV (e.g. Veronica News Radio and the
KRO network), magazines (SER Bulletin, Psychologie and
Intermediair) and newspapers. In 2001 she started the
agency with clients such as Google Benelux, Nike and
Bugaboo. So when was she born? Indeed, 1967.
Hans Faber, Partner and Director, joined 7N60
Communication in 2005. After earning a degree from
the School for Journalism in Utrecht, Hans began his
career as a reporter for Dutch financial daily Het
Financieele Dagblad. He went on to work for De
Volkskrant, also as a business Reporter. After seven
years of journalism he started working for Nike, where
he spent eight years in various communication
positions. In his final years at Nike, Hans was Senior
Manager of
Corporate Communications for the EMEA region,
responsible for internal and corporate
communications and issue management.
Hans was also a member of the Corporate
Responsibility management team of Nike EMEA. He
has an extensive media network.
We have a small staff, but a large network of free-
lancers, creative people, event managers, etc. We
are used to work directly with our clients,
sometimes in close collaboration with an
advertising or event agency. If we don’t have the
knowledge in-house, we can recommend a partner
to help our clients.
Our name? 7N60 is a phonetic spelling variation of
the number 67 in Dutch.
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4. Office & Showroom
Weesp, near Amsterdam
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5. Where We Make a Difference
So where do we make a difference? Most of our clients would
say it’s our commitment. We like to put ourselves in their
position and we are used to looking at a new product, service
or problem from a different angle. We continuously ask
ourselves: what would a journalist find interesting about this?
And answer this question without harming the brand
proposition. In fact, we’re helping building the brand.
7N60 Communicatie is based in Holland, but we are used to
work in an international environment.
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6. Current clients
Patagonia Outdoor sporting goods Product and Corporate PR + creating brand awareness
Genpact Business processes Media relations in the Netherlands
Facebook Social network (crisis)-communication, spokesmanship and PR - Benelux
PCI Groep BV Office supplier PR support
NOC*NSF Sport federation Communication strategy & execution Veilig Sport Klimaat
Schoevers Education PR and communication + Branding CEO
Toyota Cars PR and campaign support
USG People Employment services Corporate newsletter, copy and communications support
USG Professionals USG People brand Supported launch of this new brand PR-wise + Media training
Secretary Plus Interim & recruiting PR, communications support and copy
CED Damage experts PR and communications support and online copy
MMIT Lead management Communication strategy & execution
Life Goals NGO Media monitoring
7. What We Do
We cover a variety of areas:
Media production (papers, magazines, websites etc.)
Media training
New product and/or service launches
Copywriting: press releases, newsletters, leaflets, ghost writing, etc.
Crisis communication and management
Organizing press events
Press relations
Activating sports sponsorships through free publicity
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8. Fields of Expertise
Personal Branding
Content PR / Marketing
Copy writing
Media Training
Internal Communication
Spokesmanship and Crisis communication
Online Communication
Sports
Media productions
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9. Content marketing / PR
Telling stories rather than selling products or services
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MMIT // Adformatie
Facebook // NRC HandelsbladSchoevers // Volkskrant
Genpact // Banking Review
11. Personal branding
Helping CEO’s, directors and other people with how to present themselves
towards media and figure out ‘their story’. As it’s about personal branding,
we keep it personal.
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Joyce Steenveld // CEO Schoevers
12. Spokesmanship and crisis communication
Addressing media on behalf of a brand or company, also in times of crisis.
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Facebook // “Facebookrellen” // September 2012
13. Internal communication
Internal communication is very important, in smaller and larger
organizations. We help clients with internal newsletters, blogs, intranet,
etc. to keep colleagues inspired and aligned.
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USG People // Monthly internal
newsletter // Ghostwriting for
CEO
USG People // Business principles 2013
Nike // REM // Intranet for regions Afrika, Middle East, Turkey and Russia
Nike // eMag // Employee Magazine focussing on diversity and inclusion
14. Copy writing
With a history in journalism, we love to write.
Press releases, interviews, ghost-writing, annual reports, website texts
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Secretary Plus // Connected // Interviews and copy
Technicum // Kwestie van Kracht // Interviews and copy
17. Media Training
Preparing people for specific interviews or situations or working on
presence towards media in general.
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Arno Lubron // Director Facebook Benelux
Joyce Steenveld // CEO Schoevers
Luc Delany // Facebook London // Press Conference Organ donation
Media Training in our office
18. Sports
From product PR for gear and clothing to developing campaigns for sports
federations
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Sole Tech // Het Parool // PR launch new hq
Patagonia // Outdoor Gear and Apparel // Product PR
Onze Scheids, Mijn Held // Veilig Sport Klimaat, NOC*NSF //
Campaign to raise awareness among athletes about the role of the referee
20. Online Communication
Being online is very important.
We sent out Press Releases via e-mail and Smart.PR and monitor the
outcomes
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Press release in e-mail can contain tekst, photos, attachments and videos
Sent via e-mail and comes with monitoring tools
Social media release to spread online
21. Online Communication
Social Media is here to stay. We manage Twitter, Facebook, and LinkedIn
accounts for our clients and as a company we are very active on social
media as well.
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Twitter // Rollz Motion Twitter // Veilig Sportklimaat Facebook // Schoevers
22. Media productions
For Stichting Meer dan Voetbal we made several editions of De Voorzet, a
newspaper about corporate responsibility projects in the world of football.
7N60 was responsible for copy, lay-out and project management.
7N60 supported the football federation with the ‘Tijd voor Sport’ initiative
and other communication projects. We made several newspapers to inform
clubs about social projects.
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![Who We Are
7N60 Communicatie [67 communications] is a full-service PR
and communication agency founded in 2001 by Damaris
Beems. We have our office and showroom in Weesp, near
Amsterdam. The company is fully independent and owned by
the partners Damaris Beems and Hans Faber.
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