Personal Information
Organization / Workplace
Sydney, Australia, nsw Australia
Occupation
Strategist/Data Driven Planner
Business/Communications, Brand, Consumer, Shopper, Category, B2B, Digital P2P, Start Up
About
I am a creative problem solver, a lateral thinker, and a strategic expert in the area of marketing communications.
I believe that communications strategy should be grounded in robust data from both qualitative and quantitative sources and that the best insights come from rigorous analysis thereof.
I review and synthesise data (quant & qual) to uncover relevant insights that will illuminate the issues underpinning the business challenge at hand, and of course how to solve them.
I understand how to identify the critical touch points along a path to purchase and the type of messaging that is required at each point to maximise effectiveness of the campaign.
I deliver creative strateg...
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Personal Information
Organization / Workplace
Sydney, Australia, nsw Australia
Occupation
Strategist/Data Driven Planner
Business/Communications, Brand, Consumer, Shopper, Category, B2B, Digital P2P, Start Up
About
I am a creative problem solver, a lateral thinker, and a strategic expert in the area of marketing communications.
I believe that communications strategy should be grounded in robust data from both qualitative and quantitative sources and that the best insights come from rigorous analysis thereof.
I review and synthesise data (quant & qual) to uncover relevant insights that will illuminate the issues underpinning the business challenge at hand, and of course how to solve them.
I understand how to identify the critical touch points along a path to purchase and the type of messaging that is required at each point to maximise effectiveness of the campaign.
I deliver creative strateg...