Josh Brewer, Twitter, Warm Gun 2012

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Josh Brewer, Principal Designer at Twitter, presentation at Warm Gun, Nov 30th, 2012

Josh Brewer, Principal Designer at Twitter, presentation at Warm Gun, Nov 30th, 2012

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  • 1. WHAT NO-ONE TELLS YOU (BUT YOU NEED TO KNOW) ABOUT JOINING A STARTUP JOSH BREWER / WARM GUN / NOV 30, 2012Thursday, November 29, 12
  • 2. Josh Brewer Principal Designer at Twitter Former Director of UX at Socialcast Advisor/Mentor at The Designer Fund Co-creator of 52WeeksOfUX.com, Shares, Responsive Measure & Ffffallback jbrewer.meThursday, November 29, 12
  • 3. So you wanna to join a startup, huh?Thursday, November 29, 12
  • 4. Thursday, November 29, 12
  • 5. Thursday, November 29, 12
  • 6. Thursday, November 29, 12
  • 7. Thursday, November 29, 12
  • 8. Thursday, November 29, 12
  • 9. Thursday, November 29, 12
  • 10. http://siliconangle.com/files/2011/01/facebook-stock-IPO.jpgThursday, November 29, 12
  • 11. Beware, the siren song…Thursday, November 29, 12
  • 12. Thursday, November 29, 12
  • 13. Thursday, November 29, 12
  • 14. Design is in demand.Thursday, November 29, 12
  • 15. Startup Weekend: Introducing Rise of the Designer http://startupweekend.org/2012/03/19/introducing-rise-of-the-designer/Thursday, November 29, 12
  • 16. Fast Company: Good Design Is Good Business http://www.fastcodesign.com/1670679/good-design-is-good-business-an-introductionThursday, November 29, 12
  • 17. INC. Magazine: The 5 Hardest Jobs to Fill in 2012 http://www.inc.com/keith-cline/talent-shortages-in-2012.htmlThursday, November 29, 12
  • 18. INC. Magazine: The 5 Hardest Jobs to Fill in 2012 (hint: Design is one of them) http://www.inc.com/keith-cline/talent-shortages-in-2012.htmlThursday, November 29, 12
  • 19. Thursday, November 29, 12
  • 20. Thursday, November 29, 12
  • 21. Culture · Finance · ProductThursday, November 29, 12
  • 22. CULTUREThursday, November 29, 12
  • 23. Culture fit is critical.Thursday, November 29, 12
  • 24. Get to know the Founder(s)Thursday, November 29, 12
  • 25. “Understand the lengths the founders are willing to go in order to prioritize design. Theres a huge difference between acknowledging design and truly understanding its value.” MIKE GOWENThursday, November 29, 12
  • 26. Be honest about your goalsThursday, November 29, 12
  • 27. #protip Don’t be a hopper!Thursday, November 29, 12
  • 28. Work/life balance.Thursday, November 29, 12
  • 29. Find a flowThursday, November 29, 12
  • 30. ExerciseThursday, November 29, 12
  • 31. Nourish your right-brainThursday, November 29, 12
  • 32. FINANCIALThursday, November 29, 12
  • 33. Money’s not everything.Thursday, November 29, 12
  • 34. Money’s not everything. But make sure you don’t get screwed. You are valuable.Thursday, November 29, 12
  • 35. Compensation salary, equity, vesting, cliff, etc.Thursday, November 29, 12
  • 36. $alaryThursday, November 29, 12
  • 37. EquityThursday, November 29, 12
  • 38. · Stock Options · Restricted Stock UnitThursday, November 29, 12
  • 39. Vesting/cliffThursday, November 29, 12
  • 40. · Stock Options · Restricted Stock Unit (RSU)Thursday, November 29, 12
  • 41. “Shares are meaningless without a %, a value, and strike price. If they wont give you that info, walk away.” JUSTIN MAXWELLThursday, November 29, 12
  • 42. Ballpark equity compensation for early-stage co via Guy Kawasaki Senior engineer: 0.3 - 0.7% Mid-level engineer: 0.2 - 0.4% Product manager: 0.2 - 0.3% Architect, i.e., the “main (wo)man,” though an individual contributor: 1 - 1.5% Vice presidents: 1.5 - 3% CEO, i.e., “adult supervision” brought in to replace the founder: 5 - 10% blog.guykawasaki.com/2006/03/nine_questions.htmlThursday, November 29, 12
  • 43. Burn-rate, Balance & RunwayThursday, November 29, 12
  • 44. Get your offer in writing.Thursday, November 29, 12
  • 45. #protip A great accountant can save your ass. (preferably one with experience dealing with startups)Thursday, November 29, 12
  • 46. Investors & Board of Directors *Both culture and financeThursday, November 29, 12
  • 47. Some terminology…Thursday, November 29, 12
  • 48. Investors are part of the make-up of the Board of Directors.Thursday, November 29, 12
  • 49. The company needs the Board’s approval to do just about anything significant…Thursday, November 29, 12
  • 50. So know who sits on the Board.Thursday, November 29, 12
  • 51. PRODUCTThursday, November 29, 12
  • 52. What is the product development philosophy?Thursday, November 29, 12
  • 53. Lean/MVPThursday, November 29, 12
  • 54. Move fast and break things. (Facebook)Thursday, November 29, 12
  • 55. Be rigorous and get it right/Ship it (Twitter)Thursday, November 29, 12
  • 56. “Throwing spaghetti against the wall to see if it sticks” (too many companies)Thursday, November 29, 12
  • 57. Data-informed > data-drivenThursday, November 29, 12
  • 58. A/B test with your eyes wide open.Thursday, November 29, 12
  • 59. If you can build it, you will… (and you should)Thursday, November 29, 12
  • 60. Prototype with real data.Thursday, November 29, 12
  • 61. Thursday, November 29, 12
  • 62. Check your ego at the door.Thursday, November 29, 12
  • 63. Culture · Finance · ProductThursday, November 29, 12
  • 64. THANK YOUThursday, November 29, 12