Going Viral With Facebook Applications

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Hope you enjoy this deck on Going Viral With Facebook Applications'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

Business

Going Viral with
Facebook Applications

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A Few Examples

• Socialcam’s traffic from FB jumped from
2M active users to 40M active users in 2
weeks flat
– Viddy, Socialcam’s competitor, grew from
8M to 36M during the same period.
• Pinterest’s traffic from Facebook peaked at
14M monthly active users in March 2012.

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A Few More Examples

• Howzat Cricket has close to 1M monthly
active users from Facebook.
• Budweiser’s Paint Your Face Application
was used by 2.7M people during World
Cup Soccer 2010.

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Open Graph Verb & Noun

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The User Permission

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Activity on User’s Timeline

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Viral Loop

2. User Activity

1. Permission 3. Publish

4. Word of Mouth
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Example: SocialCam

User Activity

Permission Publish

Simulated Word of Mouth
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Action Links: Viral Loop on Steroid

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More Examples of Action Links

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Going Viral for eCommerce

Want, Love, Bookmark as verbs

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Payvment

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SneakPeeq

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Rule #1 of Publishing Activity

Think of Actions that Users can potentially
take on your Site.

Get Creative. Invent Actions.

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Rule #2 of Publishing Activity

Don’t make a person look stupid in front of
his/her peers.

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Rule #3 of Publishing Activity

Provide a Compelling Reason for Activity
Viewers to Click on the Activity.

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Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Going Viral With Facebook Applications

1. Going Viral with Facebook Applications www.42inception.com

2. Virality www.42inception.com

3. A Few Examples • Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat – Viddy, Socialcam’s competitor, grew from 8M to 36M during the same period. • Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012. Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa www.42inception.com

4. A Few More Examples • Howzat Cricket has close to 1M monthly active users from Facebook. • Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010. Sources: http://bit.ly/dKJPWL www.42inception.com

5. Open Graph Verb & Noun www.42inception.com

6. The User Permission www.42inception.com

7. The User Activity www.42inception.com

8. Activity on User’s Timeline www.42inception.com

9. Viral Loop 2. User Activity 1. Permission 3. Publish 4. Word of Mouth www.42inception.com

10. Example: SocialCam User Activity Permission Publish Simulated Word of Mouth www.42inception.com

11. Action Links: Viral Loop on Steroid www.42inception.com

12. More Examples of Action Links www.42inception.com

13. Going Viral for eCommerce Want, Love, Bookmark as verbs www.42inception.com

14. Payvment Source: http://bit.ly/V9lI22 www.42inception.com

15. SneakPeeq Source: http://bit.ly/V9lI22 www.42inception.com

16. Rule #1 of Publishing Activity Think of Actions that Users can potentially take on your Site. Get Creative. Invent Actions. www.42inception.com

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