37coins bitcoin meetup in Bangkok Hubba (the major co-working space in Bangkok) Bitcoin Intro, Jonathan Zobro 37coins facebook page: https://www.facebook.com/37Coins 37coins twitter: https://twitter.com/37Coins

2. What is Bitcoin?
Why Bitcoin?
Chicken and Egg
The Problem
User Adoption
Liquidity
37coins

3. WHAT IS BITCOIN?
Decentralized
Opensource
Pseudonymous
Electronic
Currency…

4. Decentralized
Opensource
Pseudonymous
Electronic
Currency
NO ONE can block your payment
No middleman - low fees
central
authority
Controlled by one authority Controlled by community

5. Decentralized
Opensource
Pseudonymous
Electronic
Currency
Transparent system of transaction
Understandable inflation
Zimbabwe's peak
month of inflation is
estimated at 79.6 billion
percent …
http://www.munknee.com/21-countries-have-experienced-hyperinflation-in-last-25-years-is-the-u-s-next/

6. Decentralized
Opensource
Pseudonymous
Electronic
Currency
Private, Safe
or
a mobile number

7. Decentralized
Opensource
Pseudonymous
Electronic
Currency
Fast
Not limited to physical places

8. Decentralized
Opensource
Pseudonymous
Electronic
Currency
Unit of account
Exchange for fiat
Exchange for goods/services
http://www.coindesk.com/information/what-can-you-buy-with-bitcoins/

9. WHY BITCOIN?
Decentralized
Opensource
Pseudonymous
Electronic
Currency…
Financial
Ideological
Innovative

10. Why Bitcoin?
•No chargebacks
•Lower transaction fees
•New customers (international)
•New customers (w/o credit cards)
•Privacy
•Governmentally agnostic
•Predictable growth
•Programmable money
•Be your own bank
•Easy international payments (even
small amounts)
Financial
To help their bottom-line
Ideological
To express their values and
help to promote their ideal
vision of the world.
Innovative
To do things they can’t
with normal money.

11. CHICKEN AND EGG
1. Accessible
2. Easy to use
3. Useful

12. TYPICAL FIRST TIME USER EXPERIENCE
Friend* Newbie*
1 Explain benefits of Bitcoin
2 Agree
3 Download a bitcoin wallet
4 Generate a bitcoin address
5 Send bitcoin address to friend
6 Receive the bitcoin address
7 Send bitcoins
8 Receive bitcoins.
*Friend and Newbie both need smartphones and internet

13. 37COINS USER EXPERIENCE
Friend* Newbie*
1 Explain benefits of Bitcoin**
2 Agree**
3 Send bitcoins to mobile number
4 Receive bitcoins.
*Friend and Newbie do NOT need smartphones or internet
** Optional. Just send it.

14. MASS-MARKET
User Archetype Prerequisite Knowledge
Bitcoin Curious
Bitcoin Early Adopter
Patrick Byrne
Roger Ver
Hal Finney
SMS Messaging
Bitcoin Addresses
Hosted Wallets
BitcoinQT
Bitcoin Protocol

15. SIMPLE
SMS received
SMS sent
Notifying server
1 Send payment 2 3 Receive notification
Confirm transaction
w/ 37coins
Received 734BIT
(20PHP) from

16. 25 Countries!
32 Gateways
International!
Incentivized
SMS NETWORK

17. SOLUTION: BITCOIN VIA SMS
Safe, Fast, Easy!
International
Potential savings
$43.4b
From
9212276935
Received
1,430BIT (40PHP)
96% Worldwide Cellphone Penetration
International Telecommunication Union | Goldman Sachs http://www.itu.int/en/ITU-D/Statistics/Documents/facts/
ICTFactsFigures2014-e.pdf

18. LIQUIDITY
Receive cash via bank,
ATM, pre-paid card
1 SELL bitcoins 2
SMS received
SMS sent
Notifying server
Sell 100PHP
Bank / mBank
Deposit
ATM
Pre-paid Debit
(740) 214-1453

19. DEVELOPMENT PLAN
India
Indonesia
Philippines
Singapore
Thailand
January
2014
Worldwide
Open Beta
2015
South East Asia
South America
2016
Eastern Europe
Middle East
Africa

20. WHAT’S NEXT
Developers
Designers
Partnerships
Thank You!
founders@37coins.com
37coins
www.37coins.com
(740) 214-1453

21. MULTI-SIG
Gateway Partners
37coins
Risk Management
Lawyer
(backup key)
or
3
Oracle Service
1
2