2-Minute Explainers

Greater New York City Area United States

Advertising / Marketing / PR

Creating IT sales & marketing content that enables prospects to quickly grasp the value of complex products and services is always a challenge. We have developed a time-tested method for communicating these concepts. Brocade recently introduced a network switch that speeds up data transfer to Disaster Recovery sites. It’s not a ho-hum product — but DR isn’t a topic that generates a lot of buzz, either. Early drafts of the product introduction video started out with high-level messaging around the importance of data protection and how data loss causes brand damage and many other bad things to happen. But discussions among marketers, sales, product engineering and other subject ma